OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign performance for Coca-Cola brands, while also transferring an estimated 25% less data compared to…
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iion, the global adtech company that’s redefining monetisation and advertising for gaming, today announces new system enhancements to its revolutionary, self-serve gaming advertising platform immersiion and the appointment of senior hire…
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—New Report Spotlights the New Advertisers Investing In Outcomes Amidst Economic Uncertainty— The Video Advertising Bureau (VAB) released its new report, Welcome to TV: Meet the New Advertisers Investing in Outcomes Amidst Economic…
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Artificial Intelligence (AI) has transformed the advertising industry, with neural networks leading a chunk of the charge. These networks, a subset of AI, show great promise in improving advertising effectiveness, cutting costs, and…
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AdPlayer.Pro expands the outstream video ads portfolio with new Sticky ad units. AdPlayer.Pro, a global provider of outstream video advertising solutions has officially released the new outstream video ad format variation - Flexible…
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CitrusAd Partners with New On-site Shoppable Video Platform Sponsorcart.io CitrusAd and sponsorcart.io partner to deliver on-site shoppable video ad technology to retail media networks in the U.S. and abroad. The CitrusAd and Sponsorcart…
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Jesper Benon, CEO & Co-founder, SeenThis, discusses the changing ad tech landscape and how adaptive streaming is helping brands optimise the customer experience and drive performance in a more sustainable way. Hi Jesper. Welcome to…
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With two consecutive quarters of negative growth, we are, by definition, in a recession. The next question is, will it be mild or severe? While the signs currently point to a mild recession and a “soft landing,” which is the ideal outcome,…
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The virtual product placement startup was chosen to trial next-generation solutions for video advertising with Comcast Technology Solutions Ryff, a tech startup leading the charge in virtual product placement, announced it will pilot its…
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In a year of profound macroeconomic change, Liftoff's Mobile Ad Creative Index report analyzed 1 trillion impressions to uncover fresh insights for mobile marketers Liftoff, the leading growth acceleration platform for the mobile industry,…
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Clinch's Industry-leading Creative Ad Serving and DCO/Personalization Available to Samsung Advertising Partners Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign…
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FreeWheel announced two leadership appointments: David Dworin as chief product officer and Quentin SaLay as head of human resources. In their respective new roles, Dworin will oversee FreeWheel’s product vision, strategy, design and…
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As of 2022, 92% of US households were reachable via programmatic CTV advertising, demonstrating the incredible reach that these platforms provide. As a result, it's not surprising to learn that spending across CTV platforms is expected to…
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Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis GumGum, a contextual-first, global digital advertising platform, announces that it has…
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AdPlayer.Pro reports the video ad serving volume increase and the newly-introduced video ad player functionality. AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business…
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Providing Resellers and Agencies with Campaign Management and In-Depth Reports for Their Video Ads MatchCraft, a leading provider of digital advertising solutions, is proud to announce the launch of its newest feature, YouTube Video Ads.…
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VideoByte Offers Unique ConnectedTV Advertising Formats to Complement Kargo’s Omnichannel Portfolio Kargo announced the acquisition of VideoByte, a video advertising platform focused on a viewer-first experience across connected TV (CTV)…
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With improved audience targeting capabilities across digital video and CTV device penetration at an all-time high, Advanced TV is set to become even more advanced in 2023. The siloed streaming landscape is beginning to course correct, and…
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South America’s largest carrier also reduced CO2 emissions linked to digital advertising by approximately 14 tonnes in a single campaign Adaptive streaming company SeenThis has dramatically reduced Cost Per User (CPU) for LATAM Airlines,…
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GlassView, the world's largest independent video advertising distribution and performance platform, and RIP Medical Debt, the national nonprofit working to abolish medical debt for people in financial need, announced that a strategic…
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