Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study…
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2022 was a strong year for online video with almost 93% of global internet users consuming digital video weekly and 50% of U.S. internet users watching online videos daily. Looking forward, eMarketer projects that 2023 will have slower…
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Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities Brightcove Inc, the most trusted streaming technology company in the world, today announced…
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The integration and accompanying capabilities will allow advertisers to manage their campaigns transparently and without waste across 90% of the premium video ad ecosystem BLOCKBOARD, a leading ad tech company built with enhanced features…
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Let's look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Marketing Technology News: MarTech Interview with Liz Carter, CMO at…
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Two-Day Thought Leadership Event at The Cosmopolitan Hotel in Las Vegas Addresses the Advertising, Marketing, and Media Agenda for Year Ahead Mediaocean, the mission-critical platform for omnichannel advertising, has released its agenda…
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‘Diversity in Ad Creative,’ an AI-driven Report, Analyzes 1 Million Ads From 2019 to 2022 Video ad creative features more white actors in 2022 than in 2021 or 2020, and male actors are far more common in ads than female actors, according…
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Gamelancer Media Corp., a media & entertainment company producing short-form video content for brands, with broadcast on its 27 owned-and-operated TikTok, Instagram, and Snapchat channels, is pleased to announce that it generated …
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The NEXT CMP democratizes access to AI-powered creative optimization Connected-Stories, a market leader in the application of AI and automation to video advertising creative, has announced the launch of NEXT, the new design of its…
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Creative AI startup Waymark accelerates video ad creation for broadcast and OTT platforms. Waymark, a pioneer in using artificial intelligence to speed up and scale up video production, today announced the inclusion of its platform…
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Consumer brain feedback from 5,000 devices will optimize online campaigns GlassView, the world's largest independent video advertising distribution and performance platform, is making a strategic investment in brain health startup Cogwear…
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Trusted partnership optimizes agency’s supply path through transparency, cost efficiencies and first-look access to innovation Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform…
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Louder.ai, the revolutionary advertising platform that turns ads into crowd-funded campaigns, has announced a successful beta test of its technology, conducted during the 2022 midterm elections. Specifically, Louder.ai demonstrated that…
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New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. "Advertisers are beginning to move away from META and YouTube and towards TikTok…
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Expanding Upon the Company's Offerings for YouTube, the New First-of-its-Kind Solution for CTV Will Offer Contextual Targeting and Brand Suitability Insights Across CTV Platforms Pixability, the only provider of software and insights for…
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80% increased converged TV ad spend year over year Report uncovers challenges and opportunities within the converged TV landscape Innovid, an independent advertising platform for delivery, personalization, and measurement…
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The Czech company, which already operates in several European markets, is getting closer to publishers and offering them a solution for transparent video advertising monetization via Prebid. Prebid is a widely used solution for…
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Although cable remains the top viewing platform across markets, live streaming is gaining traction among younger viewers Tremor International Ltd, a global leader in data-driven video and Connected TV (“CTV”) advertising technology…
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Video games - Honestly, they are not a thing of the past, they have just evolved into something more impactful and immersive. The evolution of video games has zapped the world. You may not find conventional gaming consoles and arcade games…
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Emplifi’s Q3 2022 Social Media Benchmark report reveals social media trends; channel growth and engagement data; and customer response times across platforms worldwide Emplifi, the leading unified customer experience platform, today…
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