Amplience Named “Hot Vendor” by Aragon Research

Content MarketingCustomer Experience Management

By MTS Staff Writer On Aug 1, 2018

Leading Analyst Firm Predicts That by Year-End 2020, 50% of Enterprises Will Abandon Their Traditional Website Management Approach and Shift to Dynamic Experience Management

Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, announced it has been included in the list of “Hot Vendors” in the “Hot Vendors in Dynamic Experience Management, 2018″report by Aragon Research, Inc.

Aragon Research predicts that by year-end 2020, 50 percent of enterprises will abandon their traditional Website Management approach and shift to Dynamic Experience Management. According to its “Hot Vendors in Dynamic Experience Management, 2018,” report:

The customer experience is the new competitive battlefield for organizations.
At the core of a great customer experience is the customer journey and how an organization’s process, systems, and people interact with its customers.
Dynamic Experience Management (DXM) goes beyond the traditional web approach to be device independent when it comes to delivering a rich content experience for web visitors, regardless of the device used.

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The Amplience platform supports global brands and retailers with a unique combination of headless content management, dynamic media transcoding and content delivery, at scale. By making available a single platform to manage all content types – product imagery, rich editorial features, video, lookbooks, product configurators and personalized campaign content – Amplience makes it easy for marketing and ecommerce teams to work together to create high-performance shopping experiences.

“One of the reasons Amplience is hot is its ability to deliver any form of content, including video,” said Jim Lundy, CEO of Aragon Research. “Amplience’s ‘Dynamic Content’ module is differentiated from other headless CMS platforms through its support for agile content planning production and delivery.”

Amplience Dynamic Content forms a key component of the Amplience Retail Engagement Platform, along with Amplience Dynamic Media – which simplifies the management and delivery of image and video media, and Amplience Content Hub–for digital asset management. The platform is completed by two additional modules – Product Configuration, which supports advanced visual product customization, and support for User Generated Content which enhances customer journeys with powerful visual social proof in the form of customer generated, shoppable product images.

“These are exciting, yet challenging times for retailers and consumer brands,” said James Brooke, founder and CEO of Amplience. “New technologies are creating new ways to engage with consumers with an increasingly diverse range of content. This is fuelling creativity, innovation and even new business models. At the same time, it creates greater complexity, and the need for speed and agility. We believe our inclusion in the Hot Vendor report by Aragon Research reaffirms our approach and the success of our retail customers who rely on Amplience to deliver rich, dynamic, highly personalized experiences across any device.”