Symphony Technology Group Acquires PIM and MDM Leader EnterWorks

EnterWorks Merged with Winshuttle to Strengthen Complementary and Adjacent MDM Capabilities and Provide an End-to-End Approach to Product Data and Other Critical Master Data

Winshuttle, an STG portfolio company and a leading ERP-centric data management platform provider, announced the merger of EnterWorks. EnterWorks is a leader in providing Product Information Management (PIM), Digital Asset Management (DAM), and Master Data Management (MDM) solutions that enable differentiated and tailored user experiences.

“We are very excited to join forces with EnterWorks,” stated John Pierson, CEO of Winshuttle. “Our common mission has been to help our customers harness the power of digital transformation by simplifying the management of multi-domain master data – particularly product and customer data. With the addition of EnterWorks as a line of business, the resulting combination will provide an end-to-end solution for the management of product, material, supplier, customer, and other master data throughout the product value chain.”

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Acknowledged by leading analysts across the MDM and PIM landscape as a market leader, EnterWorks is known for its innovation, addressing consumer and industrial markets with B2B2C network collaboration, and organizing and orchestrating data and insights to enable differentiated experiences for customers, employees, partners, and suppliers.

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“EnterWorks’ third generation Multi-domain Experience Management platform for MDM, PIM, and DAM will benefit from access to Winshuttle expertise in data governance and stewardship, Robotic Process Automation, and New Product Introduction,” offered Rick Chavie of EnterWorks. “Further, Winshuttle’s scale and geographic coverage will help us accelerate our global vision by leveraging their strong presence in Europe, substantial offshore R&D resources, shared services infrastructure, as well as a complementary offering to customers. All of which will accelerate our current market-leading growth.”

Black Dragon Capital, which had owned EnterWorks since 2015, was assisted by Raymond James in leading to this successful sale to Symphony Technology Group.

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