Optizmo Continues to Lead the Industry in Suppression List Management and Automation Strategy

OPTIZMO Continues to Lead the Industry in Suppression List Management and Automation Strategy

OPTIZMO Is Focused on Delivering Even More Tools and Capabilities to the Industry This Year

OPTIZMO Technologies, the industry leader in email suppression list management, announced plans to roll out new and enhanced tools to help email marketers drive performance and grow their businesses while maintaining a focus on compliance.

In the United States, email marketers and advertisers whose products and services are promoted through email initiatives need to stay compliant with the CAN-SPAM Act of 2003, which sets guidelines for commercial email marketing. OPTIZMO was launched to provide a robust and easy-to-use platform that would enable companies to more readily stay compliant and also gain valuable insights into email performance.

Also Read: Best Practices For Data-Related Insights When Building Smart Email Marketing Programs

Since its inception in 2009, the company has delivered the industry standard in opt-out suppression list management and advanced compliance tools over the years, like Inter-Mailer Cleansing (launched in 2012) which enables all mailers to upload their email lists to the system in order to not only exclude opt-outs and other email addresses from the up-to-date suppression list, but also to match against other mailers to ensure to remove duplicates. This helps ensure a better consumer experience by providing a form of frequency control that minimizes recipients receiving the same product or service promotion multiple times.

“OPTIZMO is positioned well and excited for aggressive development initiatives in 2018. From back-end infrastructure upgrades and architectural enhancements to industry leading information security standards, we are confident that our existing family and new family of clients and users have the security, visibility, and efficiency required to meet and overcome the risks and demands of today’s rapidly changing regulatory compliance laws and global data protection standards,” said Khris Thayer, CEO and Co-Founder of OPTIZMO.

Also Read: Are Marketers Ready for Next-Level Personalization?

With OPTIZMO currently serving hundreds of Advertisers, hundreds of Ad Agencies, hundreds of Affiliate Networks, and tens of thousands of Mailers and Publishers; system users can expect new product roll-outs throughout 2018 with a massive push to create products that are both mailer focused within the performance marketing industry, as well as big data applications with broad use capabilities for data infrastructure and security, cross-departmental data sharing and comparison, CRM and marketing automation integrations, and much more.

Specifically, the company will be launching a variety of mailer centric features, providing more controls, insights, and actionable analytics that will provide real value to email marketers in the U.S. and other regions.

Recommended Read: Don’t Fall for These “Urban Myths” About Email Marketing!

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