Forsman & Bodenfors New York, world-renowned creative collective, announced the addition of Kristin Maverick as Director of Engagement. Maverick will work across the agency and its client roster to further incorporate content, social media and earned media into an integrated, interdisciplinary and collaborative system that spans existing strategy, creative and media disciplines.

“Kristin has demonstrated throughout her career a keen ability to plan for and create effective social and content-driven marketing programs. That takes deep insight into what truly engages people – their often unspoken needs, their passions, the things that connect them to their social world and greater culture,” said Ted Florea, Strategy and Global Board Member, Forsman & Bodenfors. “Kristin’s joining our global creative collective highlights our commitment to engaging our audiences in smart, emotional, purposeful and, ultimately, human ways.”

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Maverick comes to Forsman & Bodenfors New York from David Yurman, where she was the Senior Director of Digital Marketing and oversaw social media, email, search and influencer marketing programs, including Elle’s first-ever branded Facebook Live initiative. Prior to David Yurman, Maverick was the Senior Director of Content Marketing at Rent The Runway where she drove strategy and execution of digital content across social media and renttherunway.com.

“I’m so impressed with the strategic and creative expertise of the Forsman & Bodenfors team,” said Maverick. “I look forward to closely collaborating with them to create and implement strategies that will elevate our clients’ brands to the highest levels.” Such collaboration is part of Forsman & Bodenfors’ unique approach to working. Emphasizing flat team structures and fluid interdisciplinary cooperation, everybody checks their titles at the door and works together to help solve problems for clients. By breaking free from the standard hierarchical agency model, the agency empowers employees to work in autonomous and highly creative ways, while integrating specialized data, technology and media expertise in the process.

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Maverick gained experience in digital content and product strategy for brands including Pepsi, Mattel’s Barbie and General Mills through positions at The Barbarian Group, BBDO and Attention as well as NBC’s Bravo TV Network, where she worked on the Emerging Media division developing disruptive digital products. In 2013, Maverick was a Webby Award winner in the Native Advertising Category for Pepsi NEXT: The Extra Hour campaign, and was on Business Insider’s list of 30 Most Creative People in Social Media Marketing.

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