Former LinkedIn Executive to Lead Ad Sales Operations Across Platforms; Company Further Deepens Digital Sales, Marketing and Management Team
Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader’s Digest, and The Family Handyman among others, announced the appointment of Larry Mlawski to the new position of Vice President, Revenue Operations for the company effective July 3, 2018.
He will be based in the company’s offices on Third Avenue in New York City, reporting to Zach Friedman, Chief Revenue Officer.
Mlawski most recently served as Global Programmatic Partnerships and Operations Lead for LinkedIn where he was responsible for driving the process, revenue, and delivery programs for their global advertising display business. Among his duties included managing the global operations relationships for LinkedIn’s supply platforms and external technology partners.
One of the digital media industry’s most highly regarded sales operations leaders, Mlawski has held several key leadership positions during his tenure at LinkedIn including Advertising Operations Manager, Programmatic; and Advertising Operations Manager, B2B AdOps Media and Platforms among others.
Prior to joining LinkedIn, Mlawski was the Vice President, AMP Client Services for Collective, where he worked with the sales teams to support new clients and grow revenue streams from existing clients through the expansion of existing programs and creation of new products and services.
“Larry is one of the digital media industry’s most innovative and insightful leaders in the advertising operations area,” says Friedman. “He brings tremendous experience to the team especially in his ability and knowledge of using audience-based products and platforms to drive revenue growth.”
Friedman says that Mlawski’s addition to the Digital Sales and Marketing team at Trusted Media Brands reflects the company’s incredible growth and momentum in the marketplace. In the last month, the company has added several key media industry leaders including Jason Sinclair, VP, Marketing, and Scott Mulqueen, VP, Programmatic and Data Product Operations.
“We believe our deep portfolio of premium brands provides marketers exactly what they are searching for in their desire to connect with consumers in brand safe, content-driven environments,” says Friedman.
Friedman notes for example that Trusted Media Brands’ digital properties hit record performances for the month of May, reaching an audience of 56.6 million unique visitors (UVs), reflecting a 25.6 percent increase over the same period last year.
Based on the comScore rankings, the Trusted Media Brands Digital network is among the top 26 out of over 1,600 digital lifestyle networks. According to the comScore reporting, four out of five consumers are now reaching the Trusted Media Brands Digital network through their mobile devices.
“I’m looking forward to joining the Trusted Media Brands’ team during this exciting time for the company,” says Mlawski. “I have always strongly believed that you should connect marketers with consumers in organic ways to ensure both the consumer and the marketer enjoy and value the experience.”
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