Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader’s Digest, and The Family Handyman among others, announced that it had launched the Trusted Media Brands Insights Lab to provide brand marketers with key data and information on consumer audiences and marketing trends.
“We will leverage national panels from well-respected research partners as well as the Trusted Media Brands Inner Circle community of 3,500+ online members to drive understanding of the changing habits, attitudes, and behaviors of the American consumer and today’s media landscape.”
“We have always been a company recognized for our incredible connection and understanding of consumers. Over the past several years, we have invested and grown that database to include proprietary research on the trends reshaping the marketing landscape, especially with shifts impacting digital marketers,” says Bonnie Kintzer, President and CEO, Trusted Media Brands.
According to Kintzer, the Trusted Media Brands Insights Lab is dedicated to producing breakthrough consumer and B2B insights in an era of accelerated change. “We will leverage national panels from well-respected research partners as well as the Trusted Media Brands Inner Circle community of 3,500+ online members to drive understanding of the changing habits, attitudes, and behaviors of the American consumer and today’s media landscape.”
Kintzer notes that over the past eighteen months, Trusted Media Brands has conducted proprietary research on multiple topics ranging from branded digital video to brand safety to brand trust to how marketers can effectively measure ROI in today’s multi-channel media landscape.
On the consumer front, the Trusted Media Brands Insights Lab will examine consumer attitudes and behaviors on topics impacting American homes and families. Whether it’s the new dynamics of family mealtime or how digital media continues to reshape the American family lifestyle, the Trusted Media Brands Insights Lab will provide marketers with an unprecedented view into how 82.8 million American families are dealing with the challenges and opportunities of 21st-century life.
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Kintzer says that in addition to the proprietary research from the Trusted Media Brands Insights Lab, Trusted Media Brands will continue to use its Trusted Media Brands Digital Network to further probe into the topics that matter most for American consumers when it comes to their homes, families, wellness, and lifestyle.
“Our user-generated content provides marketers with a real-time conversation into the day-to-day issues confronting Americans, especially leading Millennials. Whether it is the frequent problem of what to cook for dinner tonight, or how to plan a kitchen or bathroom makeover, our digital audiences are sharing with us insights valuable to brands and marketers alike,” says Kintzer.
According to comScore, the Trusted Media Brands Digital Network is among the top 30 out of over 2,000 digital lifestyle networks. Across its digital network, the company reaches 56.4 million unique visitors (UVs), a 19 percent increase from the same period last year and has added over 8.8 million UVs within that timeframe.
“We are dedicated to investing in new products and services that enhance marketer’s ability to understand and reach American families. The launch of the Trusted Media Brands Insights Lab reflects our ongoing commitment to growing those capabilities,” says Kintzer.