Anaqua, the leading innovation and intellectual property (IP) management technology provider, announced that it has acquired SeeUnity, a premium provider of API-based content integration and migration software products. The transaction provides Anaqua customers greater interconnectivity between its IP management software and other mission-critical enterprise systems and builds on SeeUnity’s success in delivering enhanced connectivity solutions to the broader legal industry.
Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite
“Within IP and beyond, organizations need a simplified and secure way to access, manage, and interact with their enterprise content,” said Justin Crotty, COO of Anaqua. “Strong connectivity is essential for companies to be agile and successful, which is why we have selected a leader in API-based integration, SeeUnity, to connect our IP management software solutions to other platforms associated with the IP workflow, including Document Management, Legal Matter Management, HR, CRM, Collaboration, and Finance systems.”
Anaqua will invest in and grow the SeeUnity business and its core products to enable SeeUnity to better support their customers and partners globally. Anaqua will also invest in resources across product, engineering, and client-facing roles to enhance and support SeeUnity’s data connector library and suite of standalone products while leveraging the underlying technology to enhance the interconnectivity of Anaqua’s IP management software platforms, AQX and PATTSY WAVE.
Marketing Technology News: MarTech Interview with Ben Brenner, VP of Business Development and Strategy at Digital Remedy
All of SeeUnity’s employees will join Anaqua as part of the acquisition, with SeeUnity co-founder and CEO Dan Anderson leading the business unit as Vice President and General Manager.
“Since 2018, we have been working closely with Anaqua to help them address client demand for DMS connectivity,” said Anderson. “As our partnership grew, it became clear that our products were very complementary and would benefit our joint customers and the legal market more broadly. Anaqua’s investment in SeeUnity will enable us to better support our customers and partners globally and the R&D investment will allow us to accelerate the development of new features and data connectors to strengthen existing products. We are excited to join the Anaqua team and look forward to innovating together to keep delivering solutions that will help customers be successful in their practice.”
Marketing Technology News: PIM Drives The Future Of Data In Marketing And Sales