BEE, a business unit of Growens and leading digital content design platform, announced today they will be speaking at this year’s SaaStr Annual event, the world’s largest non-vendor B2B software conference. BEE has been an active participant of SaaStr sponsored events and this year Mariela Towers, Head of Marketing and Jules Costa, Content Manager will take the stage to talk about “Behind the Scenes of a Build-vs-Buy Decision.”

Marketing Technology News: Primis Announces First Video Discovery SDK For Apps

SaaStr is known to be the most inclusive event in SaaS. In the past three years, 60% of speakers were women or multicultural speakers, and they strive to continue this growth through future events. BEE echoes the sentiment of diversity and inclusion and will be represented by two of their own women leaders to speak at the conference. For the first time, Towers and Costa will bring their diverse backgrounds in business and content strategy to the SaaStr conference by joining key industry conversations.

Marketing Technology News:MarTech Interview with Lisette Huyskamp, CMO at Productsup 

“We are looking forward to the event and the opportunity to safely engage and network with fellow SaaStrs in person this year,” said Towers. “We are excited to bring a relevant conversation about leveraging third-party technology for faster speed to market, and of course can’t deny that the team at BEE is really proud to participate in the movement to balance out what diversity should look like in technology.”

“SaaS products continue to play a huge role in the future of work. We’ve seen remote collaboration become expected and, at times, crucial to sustaining business,” states Costa. “The ‘make or buy’ decision is one piece of getting these products to market faster.”

For more information on this upcoming event check out saastrannual2021.com. BEE can be found at booth 323 where the team will also be highlighting BEE Plugin, the company’s embeddable email, landing page and popup builder that is integrated into over 600+ different SaaS applications worldwide.

Marketing Technology News: Primis Announces First Video Discovery SDK For Apps