Outbrain and BBC Studios Announce New Deal

Outbrain, the world’s leading premium discovery platform, announced the renewal of a two year deal with BBC Studios.

Outbrain, the world’s leading premium discovery platform, announced today the renewal of a two year deal with BBC Studios.

BBC Studios will continue to deploy the Outbrain Engage solution to deliver revenue through sponsored content, as well as using Amplify to showcase the editorial content of Top Gear. BBC Studios, previously BBC Worldwide, is now the primary home for the BBC’s commercial production and distribution globally.

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Today’s announcement builds upon the strong relationship between Outbrain and BBC Studios originally formed in 2014. BBC Studios has utilised Outbrain’s platform to personalise the reader experience, create revenue opportunities, and help inform decision-making solutions across their websites;.

‘I’m very pleased to be able to renew our deal with Outbrain. We’ve worked closely with the Engage and Amplify Account teams over the past four years to shape the offering to our users. I look forward to seeing, and hopefully utilising, the innovations that Outbrain bring to market’

Marc Humby – Head of Partnerships, UK Publishing

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The new relationship will provide BBC Studios with the opportunity to use the full Engage suite of tools including ‘Smartfeed’, a new digital experience that transforms every page to an infinite stream of discovery. In addition to editorial tools, BBC Studios will continue to leverage Outbrain’s Discovery platform to amplify branded content for BBC Works .

“We are excited to renew our deal with BBC Studios. Outbrain’s continued partnership with BBC Studios is built on the confidence that we are the number one premium discovery platform, that provides safe and quality content across the world’s most premium publisher sites. “ Stephanie Himoff, Managing Director, Northern Europe.

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