B2B Marketing Strategist Erin Mccallion Joins the World’s Leading Native Advertising Platform
Outbrain, the world’s leading native advertising platform, announced that Erin McCallion is joining the company as Vice President for US Marketing. This is a new role at the company as it enters a period of growth and transformation.
“Erin is joining Outbrain at a pivotal time as we focus on innovating and transforming our platform to personalize the Web for every user and offer increased brand safety to brands and publishers,” said Matt Crenshaw, General Manager US at Outbrain. “Erin has an exceptional track record and we are very excited to have her on board as we carve out new opportunities for marketers and publishers and increase trust and transparency across our network.”
As Vice President, McCallion will be responsible for US marketing as well as global communications and public relations initiatives. She brings 20 years of experience to the role having developed successful brand strategy, communications and go-to-market initiatives for advertising technology, traditional and digital publishing organizations. She most recently served as Vice President of Global Marketing at Mediaocean where she oversaw marketing and public relations launching acquisition and retention initiatives engaging the largest and most influential agency holding companies, media sellers and brand advertisers.
“Outbrain is the pioneer in the content discovery space and I am thrilled to join them at such an exciting time for the industry,” said Erin McCallion. “As we actively release new solutions that will transform audience engagement capabilities for publishers and advertisers, there is an amazing opportunity to tell the next chapter in Outbrain’s story and I look forward to working with the team here to do that in the months ahead.”