MarTech Interview with Justin Choi, President and CEO, Nativo
"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …
ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles
ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. …
Native’s Three Key Problems: Scale, Engagement, Retention
There’s no denying the power of native advertising. According to a recent Collective Bias survey, a third of millennials have made …
Bloomberg Unveils ad.apt, a New Display Ad Format
With ad.apt Bloomberg has Simplified Advertising as it Requires very Basic Assets from Advertisers Bloomberg Media Group recently launched ad.apt, …
Outbrain Appoints Vice President For US Marketing
B2B Marketing Strategist Erin Mccallion Joins the World’s Leading Native Advertising Platform Outbrain, the world’s leading native advertising platform, announced …
Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising
After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for …
TechBytes with Lee Walsh, Regional Managing Director, NewBase
Lee Walsh Regional Managing Director, NewBase Programmatic advertising is a fascinating technology. Each geography is growing at its own 'sweet' …
Native Advertising and the Rebirth of Creativity
Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. …
my6sense Taps Mobile Marketing Pioneer Ivan Braiker as Chief Strategy Officer
my6sense Added Mobile Marketing Veteran as the Company’s First Chief Strategy Officer With content engagement migrating from desktop to mobile …
SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply
In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough’s Quality Publisher Base …
Outbrain Acquires AdNgin to Further Enhance the Reader Experience
Investing in Reader Optimization, Acquisition Will Help Outbrain Continue to Put Personalization First Outbrain, the world’s leading native advertising platform, …
AdColony Joins Coalition for Better Ads
Mobile Partners to Provide Data-Based Best Practices for In-App Ad Experiences AdColony, the leading ad quality video marketplace, has joined …
The Most Overlooked Necessities of Branded Content
Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and …
Ad Cost Impact Analysis: Upfront TV Ad Sales
Upfront TV Ad Sales Help Shield Networks from Controversy and Advertiser Boycotts, Says SQAD’s Cost Data The Ad Cost Impact Analysis …
IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud
New Tool Provides Comprehensive Resource to Confirm Authorized Ad Sellers The IAB Technology Laboratory recently released ads.txt aggregator – a …
SundaySky SmartVideo Drives Individualized Video Engagement Using Actionable Data
The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use …
TripleLift and White Ops Forge Partnership to Fight Fraud in Native Advertising
TripleLift Is Bringing IVT Prevention to the Forefront of Its Services and Adopting Stricter Guidelines That Align with Growing Buyer …
TechBytes with Eric Berry, Co-founder and CEO, TripleLift
Eric Berry Co-founder and CEO, TripleLift Earlier this month, Google announced its header bidding exchange partners through Exchange Bidding. The …
Big Brands Use SteelHouse Innovation Hub To Fight Marketer FOMO
SteelHouse Innovation Hub Beta Program Tests New Technology, Channels, and Formats SteelHouse, an advertising software company, marks the first anniversary …
TechBytes with Idan Shchori, VP Global Monetization, Playbuzz
Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers …