Native Advertising

Revcontent's innovative platform proves to be game-changing for one of the biggest names in native advertising Tapstone, the pioneering force behind Native for Direct Response advertising, has leveraged Revcontent's platform to implement and optimize granular bidding strategies that have helped the Tapstone team exceed their revenue goals by 40%. After launching in August 2020, Tapstone quickly utilized Revcontent's seamless campaign creation process to get over 30 boosts up and running. With consistent optimization through…

In any year, the arrival of the final month spurs the usual flurry of reflections and prognostications for the year to come. Much has been said and written about all the terribly unfortunate occurrences of 2020, and we don't need to rehash it all here. It's understood that the pandemic has taken – and continues to take – a massive toll on society and the economy. It's safe to say we've never been more eager to bid adieu to a calendar year. Few sectors of our lives and livelihood have been spared COVID's wrath. The…

Unique Ability to Reach the Financial Web Drives 64% YOY Revenue Growth in US in Q3 and Underscores its Role as a Key Revenue Stream for Publishers and In-Context Solution for Premium Brands In an otherwise disruptive and challenging year in the publishing industry, Dianomi, the financial and business-focused native ad marketplace for premium brands and publishers, reported 58% revenue growth on a year over year basis, as well as an expanded roster of the world’s leading business and financial publishers as well as new…

Bidtellect, a leading content distribution demand-side platform for native advertising, announced Generation 5.0 of its nDSP (Native Demand Side Platform). The latest generation is a culmination of at least two years of advancements that further differentiate Bidtellect from other Native and omni-channel DSPs in the industry, creating one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space. The underlying goals for Bidtellect's platform additions were to leverage the company's…

MGID, the global pioneer in native advertising, has announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher's global portfolio on all devices, with the aim to improve the user experience and boost revenues. Marketing Technology News: Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences Under the deal, Abrams Media – a journalism trailblazer bringing politics, law, media, and lifestyle news to millions of users each month – will…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Outbrain, Amazon, Horizon Media, edatanetworks, and Amazon Ads. Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers Outbrain, the world’s leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to…

Marketers can now reach 285 million consumers programmatically within a range of Opera owned and operated mobile placements Outbrain, the world's leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to inventory across Opera’s ad network, served programmatically through Outbrain’s advertising platform, Amplify. Buyers are now equipped with direct access to Opera Ad Exchange, a global…

The new auto-optimization solution enables marketers to maximize conversions within a budget, hit a specific Cost Per Action goal or within a Cost Per Click range Outbrain, the world's leading discovery and native advertising platform on the open web, announced the expansion of Conversion Bid Strategy, part of Outbrain’s suite of optimization tools. With three modes available, Conversion Bid Strategy (CBS) allows marketers to seamlessly optimize towards their target Cost-Per-Acquisition (CPA). CBS ensures campaigns are…

RealClear Media Group adopts MGID's solution MGID, the global pioneer in native advertising, announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID's content recommendation solution across its entire portfolio of properties worldwide, to provide its readers with an engaging and targeted user experience. In addition to monetization, RCMG will leverage expanded capabilities of MGID technology to increase user engagement and additional…

Outbrain, the world's leading discovery and native advertising platform on the open web, announced the launch of Carousel, an interactive Smartad format. With the new ad experience, Outbrain is bringing a familiar swipeable gallery experience to the open web so that brands can showcase various products and offers, and allow consumers to browse through the items most relevant to them. “COVID-19 has heavily influenced consumer shopping habits, further accelerating the shift towards e-commerce,” said Eytan Galai, CRO at…

Outbrain, the world's leading discovery and native advertising platform on the open web, released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers’ lack of trust toward the largest digital powerhouses in the world, including Facebook. 46% of consumers trust premium news sites as a preferred source of…

Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has partnered with the Local Media Consortium (LMC), a strategic alliance of local media companies, as the organization’s preferred native advertising provider. “We’re excited to partner with the Local Media Consortium. Now, more than ever, it’s incredibly important to support local journalism due to the critical role it plays helping people navigate the current times,” said Josh Feller, Senior Vice President, Global…

Agreement gives MGID’s advertisers access to native inventory across Opera Ad’s global newsfeed MGID, the global pioneer in native advertising, announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to the Opera Mini browser global audience of 350 million users across major markets, including the US, Asia-Pacific, Europe and LATAM. Marketing Technology News: BigID Introduces Hyperscan(™)…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Nielsen, Microsoft, Google, Digital Remedy and Outbrain. Nielsen Joins Forces With Talon Outdoor to Deliver Data-Driven Out of Home Advertising Campaigns Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data…

Outbrain, the world’s leading discovery and native advertising platform for the open web, announced the launch of a new ad product helping app marketers to tap into the full potential of the open web cost-effectively. Performance at scale has long been a challenge for marketers looking for alternatives to the walled gardens, particularly given the potential audience and premium environments of the open web. Since its Beta launch in June, Outbrain’s App Install Smartad has been shown to drive higher conversion at a lower…

Agreement gives advertisers access to native inventory across Microsoft's global news properties MGID, the global pioneer in native advertising, announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID's commitment to working with news aggregators that are responsible for quality content in the fight against fake news. Through the deal, MGID will gain access to Microsoft's native placements across its news outlets in major…

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention Seeding Alliance, a leading specialist in native advertising, has seen significantly improved performance following its partnership with Digital Element, the global geolocation and audience insights provider, with click-through rates boosted by as much as 20%. Having chosen Digital Element’s NetAcuity Pulse technology, the Cologne-based native advertising experts now offer enhanced…

Advertising measurement is a terrific science. When done right, it can drive sustained revenues with a retained customer base for a very long period of time. Even in 2020, CPM remains the most preferred choice of ad sales payment, despite programmatic specialists nailing down on new-age ad performance metrics such as the number of clicks, installs, completed views, and buy-ins. Ad sales growth has made the most daunting impact on the current CRM and Customer Experience Management systems. Modern CRMs are working in sync…

Qubz adopts MGID's innovative technology to bring native advertising forward in the Middle East and North Africa market MGID and Qubz have announced a strategic partnership aiming to provide enhanced advertising efficacy to MENA marketers and beyond. Armed with MGID's innovative advertising technology and campaign optimization tools, Qubz will exclusively represent MGID in the Middle East and North Africa. Marketing Technology News: Qello Concerts by Stingray and Stingray Karaoke Now Available on Rogers Ignite TV…

Hi Kumar, tell us about the major milestones in your career as an Adtech professional? I was a part of the digital advertising industry in 2006 with AOL — when ad servers and networks were a big thing, like AI is a big thing today. I had the opportunity to move to mobile advertising in 2011, which gave me a holistic view between desktop and mobile, and its unique offering in digital advertising. I then joined Mobfox to drive it from an ad network to ad exchange. I earned the opportunity to grow the business to $50…