Binary Bubbles Partners With The Brandery Accelerator

Binary Bubbles Partners With The Brandery Accelerator to Launch Pop-Base, a Character-Based Content Deployment Platform

PRNewswire

December 7, 2018

Binary Bubbles, an LA-based startup building Pop-Base, a character-based digital content deployment platform for brands, announced that it has raised $100,000 in funding from The Brandery. The company has raised $335,000 to date, with 37 percent raised in the last 45 days, and is targeting to close a total of $500,000 on their current pre-seed round. The round will be used to build the Pop-Base tech platform and launch the product’s Beta with a select group of social media influencers, which are the focus of the company’s go-to-market strategy.

Accelerating Startups by Building Powerful Brands

The Brandery is a seed-stage startup accelerator that leverages the expertise of the Cincinnati region, namely branding, marketing and design. The Brandery believes that building a brand — and not just a product — is a way a startup can be more resource-efficient and increase their probability of success. In addition to an elite mentor list, startups will be paired with world-class creative agencies and have access to some of the biggest companies in the world, including Procter & Gamble and Kroger. The Brandery runs one, four-month accelerator program a year for a group of 5-7 startups selected from a highly competitive application pool. Startups receive a $100,000 equity investment, a year of free office space and over $200,000 in additional benefits.

Also Read: Bombora Expands Its Platform and Includes Historical Data to Provide Further Insights on B2B Buyers

PopBase Beta Partnerships

Binary Bubbles has recently partnered up with multi-platform video network Snarled bringing fresh content to progressive Gen Z women. Also joining the Beta is YouTube influencer Lazypillow, who produces comedy-focused, animation-driven content. Snarled and Lazypillow are joining established creators like Larry Bundy Jr, MarzGurl and WillBits as part of the Pop-Base Beta program, set to launch Spring 2019 for both iOS and Android mobile devices. Binary Bubbles has also unveiled that a closed Pop-Base Alpha is set to launch Q1 2019 in partnership with Larry Bundy Jr.

Also Read: Can Google’s Flutter Truly Solve the Developer Nightmare of Cross-Platform Application Programming?

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.