Brightspot Positioned in Leader Section of the Globe for Content Experience Platforms 2021 by Aragon Research

Evaluation of platforms based on completeness of strategy and performance

Brightspot, a leading content management system, announced it has been positioned by Aragon Research, Inc. in the Leader section of the Globe for Content Experience Platforms 2021.i The Aragon Research Globe is a market evaluation tool that represents analysis of a specific market and its key vendors. Those deemed “Leaders” are the companies with comprehensive strategies that align with industry direction and market demand and perform with effective strategy.

Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

“We believe that the report validates our approach in supporting enterprises with an intuitive, collaborative environment that allows users to establish a custom publishing process, making it easy to create powerful moments with content.”

“We are honored by our Leader position in the Globe for Content Experience Platforms by Aragon Research, and appreciate the acknowledgement of our suite of solutions that enable the construction of dynamic digital experiences,” said David Gang, CEO and Co-Founder of Brightspot. “We believe that the report validates our approach in supporting enterprises with an intuitive, collaborative environment that allows users to establish a custom publishing process, making it easy to create powerful moments with content.”

Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero

The Brightspot CMS has a flexible architecture that gives organizations the freedom to go headless, use the front-end framework or do both. Brightspot provides power and simplicity to customers, enabling customization and workflow collaboration, while Brightspot Media Desk streamlines working with digital assets. Brightspot recently launched Brightspot GO, which provides pre-packaged digital experiences for specific out-of-the-box use cases.

“In compiling our Globe report, we evaluate Content Experience Platforms on strategy, performance, and reach, with a particular emphasis on product-oriented capabilities,” said Jim Lundy, CEO and Lead Analyst at Aragon Research. “Brightspot provides a suite of solutions that enable the construction of dynamic digital experiences.”

Marketing Technology News: Travel Marketers Look Ahead Toward Recovery