Partnership Offers Greater Control of Content Strategy, Creation and Execution

SDL, a leader in global content management, translation and customer experience, announces a strategic partnership with DivvyHQ, a leader in integrated content planning, to help global brands centrally plan, create, translate and deliver marketing content.

With both SDL and DivvyHQ working with the world’s biggest brands, the partnership will provide enterprise customers with even greater control of their content strategy, planning, and execution. The collaboration combines DivvyHQ’s central content hub for managing integrated content calendars, initiatives and marketing campaigns, with SDL Marketing Solutions’ specialism in creating, managing, translating and delivering any type of marketing-related content across any device, channel or language. This will optimize the speed, quality and cost of doing business across the entire content supply chain.

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“Without a product like DivvyHQ, it’s actually incredibly difficult to create, manage and deliver integrated content for brands, product and services in just one language, let alone dozens of languages where marketing messages need to be adapted for different audiences and cultures,” said Simon Moore, VP of SDL Marketing Solutions. “Our partnership with DivvyHQ solves this problem – giving brands a central way to organize, plan and execute international marketing campaigns with ease.”

“To reach consumers in today’s noisy digital world, brands need more than a theoretical campaign planning tool. They need a solid strategy, the right collaboration tools, and creative production resources that can deliver an integrated, omnichannel message,” says Brock Stechman, Co-Founder of DivvyHQ. “Our partnership with SDL marks an exciting milestone for our customers, who can now easily plan, translate, adapt and publish global content centrally – ensuring that marketing messages hit the right note with any customer, in any language.”

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SDL Marketing Solutions is the specialist transcreation and marketing content production division of SDL, and helps global businesses overcome their content fragmentation challenge. The team help brands deliver culturally relevant communications faster, improving on-brand awareness across every media type and digital touchpoint. This combined with SDL’s web content management system, SDL Tridion DX, can also help customers publish content across any digital channel.

DivvyHQ provides a content planning and production workflow tool for high-volume content teams. Its tool has been built to help marketers and content producers stay organized and successfully execute demanding and complicated content marketing and social media marketing. Customers include Red Bull, Mercedes-Benz, Lowe’s, Pfizer and H&R Block, to name a few.

Brands interested in finding out more about the partnership are invited to join DivvyHQ and SDL on 4 September 2018at the Content Marketing World Conference and Expo, Cleveland, Ohio.

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