In Waiting at Hayden’s, Riley Costello Has Primarily Featured Brands Such as Winston White and Van De Vort That Were Started by Other Female Entrepreneurs
Waiting at Hayden’s, a novel that deals with the complicated nature of timing in modern-day relationships, will be the first book that allows readers to shop the characters’ outfits.
Waiting at Hayden’s provides links and web addresses to take readers to video highlights where they can watch key scenes unfold, as well as to photos of the characters wearing the clothing described in the text.
In Waiting at Hayden’s, the author has primarily featured brands such as Winston White and Van De Vort that were started by other female entrepreneurs.
Costello is providing readers a new interactive approach to fiction. “Imagine if after watching episodes of last year’s mega-hit, Big Little Lies, viewers could have clicked on shopping links to Reese Witherspoon’s Burberry coat, Nicole Kidman’s Zimmermann dress, or Laura Dern’s Stella McCartney jumpsuit,” Costello said. “That’s what I’m bringing to the printed page.”
At 28 years old, Costello is creating a new platform on which authors can not only connect with their audiences, but also profit from their work through affiliate links.
When readers follow shopping links to retail websites to purchase the items featured in the book, the author can earn a small commission.
Costello has also included filmed scenes from the book, which readers can enjoy by visiting her website. These video highlights provide another way for readers to get to know the characters and in many cases, relive a scene they just read.
“I was inspired by Reese Witherspoon who started her own production company in order to let women tell women’s stories,” Costello explains. “I write love stories with strong female characters and decided to use technology to reach and engage readers in a new, exciting and fun manner.”
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