Edgy Content Marketing Has Brands And Media Taking Notice
The New Stories Are Vetted for Originality and Packaged in a Way That Resounds with Top-Tier Media Publishers
In 2018, we can expect to see digital marketing experts roll out breakthrough strategies to capture consumer audiences in provocative new ways. Take 5 Media Group, one of the nation’s largest consumer data owners and compilers, and a leader in omnichannel marketing solutions is raising the bar with a new content marketing strategy that is singular in its approach and delivers unrivaled results. In contrast to the simplistic sort of content marketing which is the norm, with its helpful tips for everything from losing weight to managing your money, the edgy content Take 5 creates grabs the attention Take 5 Media Group, one of the nation’s largest consumer data owners and compilers, and a leader in omnichannel marketing solutions is raising the bar with a new content marketing strategy that is singular in its approach and delivers unrivaled results. of consumers and media alike and seems to shout, “Share me!”
Take 5’s creative content marketing team works closely with clients to develop highly original news stories that are supported by unique data sets, culled from detailed survey results, social media scrapes, governmental data, and internal client data. The new stories are vetted for originality and packaged in a way that resounds with top-tier media publishers, which in turn produces huge exposure for the client’s brand.
“As a data owner and compiler, Take 5 has access and experience analyzing large data sets, so this new offshoot of content marketing is a natural extension of what we already do well. Our content marketing team has achieved such success because they offer both statistical knowledge and creativity to the process, which is an unusual combination in our industry,” said managing partner Alex Radetich.
The recent Miami Herald story on music festival goers’ drug habits is an example of Take 5’s content marketing technique at its best. The story, which was developed in collaboration with a behavioral health treatment facility, successfully delivers brand recognition to the client and establishes the facility as an authoritative voice on drug behaviors. The key factor that differentiates Take 5’s approach from run-of-the-mill content marketing is that stories like this one don’t stop here, but are picked up repeatedly by a variety of publishers over lengthy periods of time and shared on large social networks due to their entertainment value.
From start to finish, Take 5 follows a strategic five-step process beginning with the ideation phase, where one-of-a-kind ideas are generated. The team then searches for available data or plans other collection methods, such as survey data collection. Once the data has been collected, the team analyzes it for unique, eye-opening trends. Finally, a specialized team of graphic designers and writers create the captivating content to generate interest from top-tier media.
Logan Freedman, director of content marketing at Take 5 Media Group, added, “A key factor that predetermines a campaign’s success is measuring its ability to ‘go viral’ across many media channels. Each story we tell must be scrutinized carefully to include profoundly intriguing statistics and culturally-relevant news that is on-brand with our client. We are meticulous in methodology, which is why our data is credible and authoritative with the media. The results speak for themselves. Our campaigns regularly garner hundreds of media placements and millions of social media views per story.”
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