G2 Crowd Appoints Ryan Bonnici as Chief Marketing Officer
Seasoned Marketing Executive with Experience Leading Marketing at Hubspot, Salesforce, and Microsoft Joins G2 Crowd to Lead Global Marketing Strategy
G2 Crowd, the world’s leading business solutions review website, announced the appointment of Ryan Bonnici as Chief Marketing Officer. Bringing more than a decade of experience developing cutting-edge sales and marketing programs for some of the world’s leading enterprise technology companies, Bonnici will serve a key role as a member of G2 Crowd’s executive team, focused on strengthening the company’s positioning in the B2B reviews marketplace.
Speaking about the brand and Bonnici’s appointment, Tim Handorf, CEO and co-founder of G2 Crowd, said, “Having exceeded a quarter of a million reviews in less than five years, we are accelerating faster than many predicted. With growth comes a need to maintain a laser-focus on how we build our brand. Our vision is for G2 Crowd to be an industry standard for B2B buying and a dynamic marketing strategy is a foundational pillar to achieving that goal. Ryan brings expertise in leading some of the world’s preeminent technology companies to deliver clear, consistent and successful brand awareness as they’ve scaled. We believe he has what it takes to do the same for G2 Crowd, which is why we’re excited to have him onboard as we prepare for the future.”
Prior to joining G2 Crowd, Bonnici served as a senior marketing leader at many of world’s most innovative technology companies, from HubSpot to Salesforce, Microsoft and ExactTarget. In his most recent position as senior director of Global Marketing for HubSpot, he helped create triple-digit growth for the company’s marketing-generated sales revenue.
In his new role, Bonnici will oversee all planning, development, and execution of the company’s marketing programs, with a special focus on growing G2 Crowd’s brand. He will also be focusing on achieving aggressive growth targets and evangelizing the company’s efforts to revolutionize B2B buying. The company is at an exciting point in its growth curve and is looking to build on its record expansion in 2017 with more rapid increases in 2018 and beyond.
“Having served in sales and marketing leadership roles for many years, I’ve seen first-hand the need for real-time user reviews to help businesses make better buying decisions. Now, I have an opportunity to help spread the message that companies shouldn’t have to sit through demo after demo or review outdated reports from analysts to discover which business products or services are going to meet their needs. There’s a better way. And, today, as the new CMO of G2 Crowd, I have an opportunity to tell this story. I couldn’t be more excited to get started,” said Ryan Bonnici, CMO of G2 Crowd.
Former CMO Adrienne Weissman is moving into a new role within the organization. Her focus will be on Chief Crowd Officer and EVP of Partnerships.
Coming off a milestone year, the recent CMO appointment follows a successful series B funding round of $30 million, led by Accel, with participation from LinkedIn. G2 Crowd’s exponential growth has included many new faces, and some more familiar, including the return of co-founder Godard Abel as executive chairman. In addition to the team growth, G2 Crowd expanded beyond business products into services. The company also launched a charitable giving program, G2 Gives, which has raised tens of thousands of dollars for charities and nonprofits nationwide. While impressive, none of these achievements have exceeded the milestone of reaching a quarter of a million user reviews, which G2 Crowd announced this fall.