Glocally, a local social content firm, and Storied, a creative management platform, announced a partnership to develop digital ad units that will help clients syndicate and distribute local social content across premium websites and programmatic channels.

These ad units will enable Glocally to ingest content created by their local influencers or their in-house production team, and quickly convert it to ad units that can be distributed across the web, all in near real-time.

“Developing local social content is only the beginning,” said Brad Agens, founder and CEO of Glocally. “We are fortunate to be working with clients that understand developing a library of content is important, but you also need to have a strategy to use and distribute that content. Storied’s creative management platform lets us build high-impact ad units that are customized for our local clients. We wanted ad units that could showcase great social content, promote live events, and, most importantly, deliver a real return.”

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Glocally has worked with more than 150 clients, partnering with local social media creators in 30 different markets across the U.S., and has relationships with many regional media companies and digital publishers.

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Storied is a creative management platform used by design teams at leading digital media companies and publishers to create, distribute and measure everything from interactive ads to branded content and full websites.

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