Browsing Tag

Digital Ad

Programmatic OOH Platform VIOOH Enters US Market as Report Confirms Critical Role in the Future of Digital Ad Strategy

Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, the programmatic OOH trading platform, which is released. The report found that US respondents forecast including programmatic OOH in 51% of all digital campaigns in 2021, up from 47% in 2019. VIOOH’s report, which surveyed 600 executives from media agencies and advertisers across the US, UK and Germany during August 2020, proved that the flexibility…

Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad…

DoctorLogic Secures $7 Million Series A Financing From Unbundled Capital

Healthcare Digital Marketing Agency to Aggressively Accelerate Sales, Marketing and Execution of Product Roadmap DoctorLogic, the creators of the all-in-one Website Marketing Platform exclusively for healthcare providers, announced it has completed a $7 million Series A round of financing. This latest investment follows two years of exponential growth and is being led by Unbundled Capital, an Austin-based private investment firm founded in 2019 by Peter Freeland, a co-founder of BuildGroup and formerly of General Catalyst…

TechBytes with Jerome Underhill, SVP EMEA, APAC and LATAM at Xandr

Tell us about your role and your journey into the Advertising/Marketing industry? My first foray into the Digital Ad space came after nine years in consumer finance with Capital One, for who I built businesses in the UK, across Europe and in South Africa, where I lived for three years. The move into digital came from a desire to apply the data-driven decisioning skills I’d developed in a new space and looking for a high growth sector to test the belief that these were transferable. This led me to Advertising.com and…

MakeMeReach Leading Global Digital Ad Platform Announces Pinterest Partnership

Pinterest joins Facebook, Instagram, Google, Twitter and Snapchat, enabling MakeMeReach to offer full-stack capabilities for media purchase, optimization and reporting Perion Network Ltd. announced that MakeMeReach, its innovative digital ad tech subsidiary that empowers agencies and advertisers to truly optimize their online advertising campaigns, has strengthened its powerful offering with a new Pinterest strategic relationship. This new relationship is exemplary of the ongoing broadening of MakeMeReach’s essential…

The Battle for Digital Ad Spend is Fiercer than Ever— Who’s Winning?

New Study from Marin Software Exposes Top Priorities, Challenges for Digital Marketers in 2019 Growth remains a top priority for advertisers, and driving brand awareness is central to that goal. However, digital marketers face constant challenges—hitting volume targets with paid search, accurate attribution with paid social, and leveraging audience data with eCommerce—in their quest to drive business results through digital advertising. That’s according to Marin Software’s latest State of Digital Advertising 2019…

Glocally and Storied Partner to Develop Digital Ad Units Distributing Local Social Content

Glocally, a local social content firm, and Storied, a creative management platform, announced a partnership to develop digital ad units that will help clients syndicate and distribute local social content across premium websites and programmatic channels. These ad units will enable Glocally to ingest content created by their local influencers or their in-house production team, and quickly convert it to ad units that can be distributed across the web, all in near real-time. “Developing local social content is only the…