Industry Dive Launches studioID to Further ‘Brand to Demand’ Storytelling

Industry Dive, a leader in business journalism, unveils a reimagined content marketing business under the name studioID.

studioID, a global content studio, combines Industry Dive’s growing Brand Studio with NewsCred’s former Licensed Content Marketplace, Content Hub, and content marketing services team. Under this new brand, business to business and business to consumer clients will have even more ways to reach customers with stories that fuel the journey from brand to demand.

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“We believe every brand in the world has a compelling story to tell,” said Jane Qin Medeiros, studioID’s general manager and executive vice president of content marketing services. “These important stories help us make decisions in our jobs and in our lives. The studioID team understands how to guide clients to find these stories and we have the tools needed to create connections, build trust, and drive demand.”

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studioID has more than 40 content strategists, creators, program managers, marketers ready to talk strategy, content ideation, and amplification of a brand’s message.

Services include:

  • Brand to Demand Programs
  • Original Content Creation
  • Licensed Content Marketplace
  • Lead Generation & Content Amplification
  • Content Marketing Optimized Hubs

Industry Dive’s original journalism written for its portfolio of 23 “Dives” or publications that take a detailed look at industries including food, biopharma, and retail are now part of the License Content Marketplace for clients to share with their readers. In addition, the first party insight collected from across the Dives gives studioID unmatched insight into what decision-makers across these markets want to know.

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