Crowd Content Media has acquired Content Refined, a content marketing platform that helps businesses scale content creation, along with its subsidiary, Rocket Content AI.
This marks Crowd Content’s first acquisition since joining the portfolios of Canada-based Sage Capital and California-based Cetina Capital in November 2020. The move aligns with Crowd Content’s aggressive push to increase market share and expand its product offerings to include content strategy, SEO services, and AI-based products.
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“Content marketing is an increasingly competitive landscape that remains a necessary investment for businesses to establish their brands and expand their customer bases,” explains Carlos Meza, CEO of Crowd Content. “We’re solving the challenges that businesses face with content production by building an all-in-one content solution focused on guiding companies on their journey from content strategy through publication. Acquiring Content Refined and Rocket Content AI pushes us closer to achieving this goal.”
Since 2011, Crowd Content has helped brands create publish-ready content at scale through its powerful self-serve marketplace tools and fully managed services. Over 6,000 clients, including Best Buy, Semrush, Walmart, and Indeed, have leveraged Crowd Content’s in-house content managers and freelance writers, editors, subject matter experts, and translators to execute on high-volume content projects that are all but impossible to accomplish internally.
Content Refined’s focus on content strategy and publication combined with the innovative AI technology of Rocket Content AI cement Crowd Content’s evolution from pure content writing to a true one-stop content solution.
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“Businesses that invest in their content strategies stand out from their competition and see their profits grow,” says Content Refined General Manager Narcis Bejtic. “It’s Content Refined’s passion to facilitate these investments for business owners and content managers, and Crowd Content’s commitment to providing scalable content solutions for businesses perfectly complements these values.”
With the acquisition, Content Refined’s proven talent team, including management, writers, editors, and project managers, gain access to a broader set of resources to help support their expansive base of clients and propel them toward continued and aggressive growth.