HubKonnect, Inc. announced an addition to its Advisory Board. CEO Michael Koch and The Board of Directors have appointed Christina Aguilera as Senior Advisor of the company, effective April 23rd.
Aguilera is currently the Head of Creative Engineering at Amazon.com. Inc., and former Head of Digital Asset Management for The Walt Disney Company where she led the global giant through asset consolidation and optimization across their individual brands, subsidiaries, and properties. Aguilera is one of the world’s most innovative leaders in Digital Asset Management strategy.
“Christina provides us with unprecedented knowledge in the modernization and optimization of assets, bringing best-in-class processes and technology to our large QSR clients and their franchisees,” said HubKonnect CEO Michael Koch. “LSM has become a data-driven ecosystem and we are at the forefront.”
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HubKonnect is a continuously learning platform that collects and analyzes millions of data points and creates strategic, customized Local Store Marketing (LSM) plans for individual franchise and multi-unit locations.
“We have evolved to become the next big thing in restaurant technology. Not only do we have the data-driven tech, but we also have the solutions around it to build out custom ecosystems for each of our clients,” said HubKonnect Executive Advisor, Kevin Newell, former McDonald’s Global Chief Brand Officer. “Christina’s vast experience at scale will bring unique insights that will continue to advance our business. She is a great addition to our advisory team.”
Christina will interact with HubKonnect Leadership, the Digital Asset Management team, HubKonnect’s asset creation studio, data scientists, technologists, and marketing experts to continue accelerating the platform’s roadmap to service the world’s leading QSR and retail organizations.
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HubKonnect brings Local Marketing expertise and innovative technology together to enable local franchises to build intelligent, data-driven, and custom Local Store Marketing plans that deliver on brand, sales, and engagement objectives.
“Understanding the importance of asset optimization to support the HubKonnect LSM plans and strategic ecosystem through hyperlocal assets is key in today’s competitive world,” Agulera said. “I look forward to helping to build on HubKonnect’s remarkable success.”