inMotionNow, a leading provider of marketing resource management solutions for marketing and creative teams, today announced the lineup of speakers and sessions for its fourth annual inMomentum customer conference. The two-day virtual event will be held on June 15-16, 2021, from 12:00-5:30 p.m. (EDT). The conference has a packed schedule of sessions that address key challenges facing marketing and creative teams.

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“The agenda at this year’s inMomentum conference places considerable emphasis on helping marketing and creative leaders go beyond simply measuring the efficiency of the creative process in favor of efficacy,” said inMotionNow CEO Douglas Thede. “Focusing on content outcomes is the key to ensuring marketing and creative teams are properly aligned around common goals.”

Day one of the conference – which is open to anyone with registration – will be headlined by Adam Morgan, Executive Creative Director at Adobe, and author of Sorry Spock, Emotions Drive Business. In a session titled, Busting the Myths of Content Creation, Adam will use science to dispel the notions that attention spans are shrinking – and that content marketing must be snackable to succeed.

The remaining sessions on day one feature industry leaders and peers who will dig into topics around creative strategy, change control, organizational models, content creation, cross-team collaboration, key performance indicators (KPIs), and content measurement.

Day two of the conference is reserved exclusively for inMotionNow customers and introduces a range of product workshops and additional opportunities for peer-networking. Company leaders will unveil new product plans following the recent merger between inMotionNow and Lytho, which brought together creative workflow and digital asset management (DAM). Attendees will also have a chance to actively participate in peer networking and facilitated roundtable discussions.

The rest of day two is dedicated to hands-on interactive workshops with tips and tricks intended to help customers get the most value out of inMotion ignite.

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At-a-glance schedule for inMomentum Day 1 on June 15, 2021

  • Keynote: Busting the Myths of Content Creation presented by Adam Morgan, Executive Creative Director, Adobe.
  • Proofing by the Numbers: How Franklin Energy Streamlined their Collaboration presented by Cherise Oleson, Senior Creative Director and Alicia Renner, Senior Marketing Manager, both of Franklin Energy (read the Franklin Energy case study)
  • Implementing Change Management at a Growing Company: 3 Approaches to Drive Platform Adoption presented by Leanne Thompson, Studio & Creative Operations Manager, Endeavor Drinks (read the Endeavor Drinks case study)
  • Scale Your Request Intake and Traffic Management to Kick Off Projects Seamlessly presented by Amber Wong, Business Specialist, Vision Service Plan (VSP) (watch the VSP testimonial)
  • Building an Effective Creative Operating Model: How the Minnesota Timberwolves and Lynx Developed Their New Creative Operating Model with inMotion ignite presented by Courtney Brown, Creative Projects Manager at Minnesota Timberwolves and Lynx (read the Minnesota Timberwolves and Lynx case study)
  • Achieving Stakeholder Buy-In: How We Proved Value and Accelerated Productivity Through Relationship Building presented by Sarah Tinsley, Creative Manager, AAPL and NAPE (read the AAPL case study)
  • Designing Your Career Path: A Fireside Chat presented by Robin McLoughlin, Vice President and Director of Partnerships & Sponsorships, InSource, Orion Orbes, Director, Global Brand & Creative Services, Cision, and Russ Summers, CMO, inMotionNow

At-a-glance schedule for Day 2 inMomentum on June 16, 2021

  • inMotion ignite + Lytho: Creating the Best Possible Content Outcomes for Your Brand presented by Moniek Hop, Vice President of Product, Lytho and Josh Trauberman, Director of Product, inMotionNow
  • Now is the Time to Redesign Your In-House Agency’s Org Structure: Unconventional Thinking for Leaner, Responsive Ways of Working presented by Brian Kessman, Head of Business Strategy, inMotionNow and Principal Consultant, Lodestar Agency Consulting

inMotionNow will also staff two virtual booths during the conference. One booth will be the inMoPro Bar, which is an open forum for customers to obtain answers to product related questions with hands on guidance. The second booth will be dedicated to Lytho and provide customers with an opportunity to learn more about this latest addition to the inMotionNow product family.

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