The email and SMS marketing tools expand Akia’s guest journey platform, empowering hospitality professionals to increase direct bookings

Akia, the premier guest journey platform, announces new email and SMS marketing capabilities designed to maximize direct bookings. This Marketing Suite seamlessly integrates with leading property management systems (PMS) and Akia’s AI-powered journey platform – allowing hotels and vacation rentals to reach new customers and re-market to existing ones.

Akia’s new Marketing Suite empowers hotels and vacation rentals to drive more direct bookings with ease. By combining email and SMS with real-time guest data, properties can engage guests effortlessly and maximize revenue.

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Top Features:

• Email and SMS marketing with templates and drag & drop editor
• Insights fueled by PMS integration data
• Dynamic audiences based on preferences and patterns
• A centralized guest profile including phone number and unmasked personal email address
• A real-time reporting dashboard for key metrics

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Building On A Successful SMS Tool

Akia customers are already seeing success with the platform’s SMS tool. Through Akia, properties are able to capture guest contact information, store it in a centralized profile, and reach them with offers to book directly. Information like birthdays, anniversaries, and special occasions can also be stored within Akia to strategically personalize these campaigns.

“Akia’s new Marketing Suite empowers hotels and vacation rentals to drive more direct bookings with ease. By combining email and SMS with real-time guest data, properties can engage guests effortlessly and maximize revenue. ​​Our goal is to make powerful, data-driven marketing effortless for hospitality teams.” – Frederik Hermann, VP Marketing, Akia

Email Marketing Capabilities

Getting started with the Akia Marketing Suite is designed with busy hospitality professionals in mind. Dynamic audience lists are updated in real time – allowing properties to target specific attributes or groups based on campaign goals or special offers. Pre-designed components make building an email or SMS campaign straightforward.

Within the new Marketing Suite, properties can reach guests with a single email or set up an ongoing sequence to target them in key touchpoints. For example, create an ongoing email series which sends all guests an offer to rebook 90 days after they’ve left the property. These automated emails are proven to increase direct bookings.