New UI features and VIP points functionality optimize retailer experience

springbig, a leading provider of SaaS-based marketing solutions, today announced the launch of its improved platform UI, springbig.io. The new platform UI maintains the same efficient functionality while optimizing navigation and organization and incorporating two new features: email reporting and the Brands Marketplace Caddie:

• Email reporting: An extension of springbig’s robust campaign reports, retailers will now have access to a full suite of email reporting capabilities
• Brands Marketplace Caddie: The Brands Marketplace Caddie is an exciting tool that leverages AI to give retailers insight into whether a brand within the Brands Marketplace is a good fit for their dispensary.

Additionally, springbig has deployed a VIP points functionality to its newly-launched Subscription Loyalty Service, which utilizes springbig’s catalog of advanced marketing tools to power a retailer’s subscriber experience and inspire higher engagement. The service’s new VIP points multiplier functionality allows merchants to give VIP subscribers an optional and exclusive points multiplier. Other updates enable retailers to add a free subscription prompt within their stashboard images, allowing customers to subscribe to their program directly.

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“After the exciting launch of the Subscription Loyalty Service last week, we are continuing to evolve our solutions to even further improve user experience,” said Jeffrey Harris, CEO of springbig. “springbig’s updated user interface provides efficient, specific options for retailers to organize their reports, while new features give users more tools to customize their experience. Overall, these updated solutions power premium opportunities for retailers to engage with their customers while effectively keeping track of their reports.”

Other updates included in today’s launch include, in the organization of reports, the “reports” dropdown now includes the bulk of reporting options, such as check-in, member status, credit usage and campaign performance reports. The “advanced reports” dropdown now includes impact and inquiry reports. Customer profile pages have changed slightly to make them more intuitive and valuable for retailers.

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