Capgemini’s LYONSCG Creates Immersive Digital Experience for FootJoy’s New Luxury Product Collection Showcases the Art of Shoemaking with Elevated Design and Shopping Features

Lyons Consulting Group (LYONSCG), part of Capgemini, announced the next phase of its engagement with FootJoy, an Acushnet company and maker of superior golf footwear, gloves and accessories. LYONSCG’s implementation and support teams were tapped to build and optimize the site, showcasing FootJoy’s new luxury collection for golf enthusiasts. 

“FootJoy wanted to release an elevated site experience that represents the premium brand. Together with our FootJoy creative team and LYONSCG, we were able to achieve that,” said Kristina Hennessey, Head of Direct to Consumer Business Operations at FootJoy.

FootJoy knew its FJ1857 eCommerce site needed to be an exceptional brand experience, and a reflection of the premium line of products on display. FootJoy turned to LYONSCG, a trusted partner for more than three years, to bring to life the sophisticated features and experience FootJoy designed for the site.

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The FJ1857 collection is presented as an immersive digital experience from the moment a visitor reaches the site. The homepage greets customers with an engaging video overlay and an assortment of premium products. This approach showcases FootJoy’s craftsmanship in a new light, and the storytelling nature of the site encourages shoppers to spend more time engaging with the brand and learning about the extensive, 150-step shoemaking process.

“LYONSCG is proud to have worked with the Acushnet Company on a variety of instrumental projects over several years,” said Dave Barr, Co-Founder and Executive Vice President at LYONSCG, part of the Capgemini Group. “With the recently launched FJ1857 site, luxury crafted shoes and apparel are showcased using video overlay and photography. This design elevates the customer’s online shopping experience to a whole new level.”

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LYONSCG’s eCommerce offerings complement Capgemini’s unique combination of capabilities, alliance relationships, and experience delivering end-to-end technology and business solutions for retailers throughout their transformation journey. Capgemini helps retailers imagine and realize a better future for their business through business model innovation, enterprise strategy, technology design, digital transformation, infrastructure deployment and hosting, and business services support.

Capgemini has been a global strategic consulting partner with Salesforce for more than 10 years. Its client success has positioned it in the Winner’s Circle by HfS for Salesforce Services 2017. Capgemini’s acquisition of LYONSCG, in addition to Itelios and LiquidHub, has expanded its global network of certified Salesforce experts. Capgemini’s capabilities and solutions portfolio have also expanded to meet the digital customer experience needs of clients around the world, enabling them to achieve innovation and competitiveness.

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