Corporate Visions Expands Visual Storytelling Capabilities by Acquiring Neuroscience-backed Persuasive Presentation Company Memzy
Company known for science-backed whiteboard storytelling adds science-backed presentation content development and training capabilities
Corporate Visions, the leading marketing and sales messaging, content, and skills training company has acquired Memzy, a company specializing in designing memorable, neuroscience-backed communications and presentation content.
“Decision science-backed visual storytelling has been part of our consulting and training for many years, most notably through our research in the area of whiteboarding,” said Erik Peterson, chief executive officer for Corporate Visions. “This acquisition significantly expands our expertise into additional areas, such as presentations, proposals, and other marketing and sales materials. All these assets will complement one another through consistent messaging, consistent science, and consistent design principles.”
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Memzy Founder Dr. Carmen Simon will join Corporate Visions as Chief Science Officer. Simon, who holds two doctorates, one in instructional technology and another in cognitive psychology, recently wrote the best-selling book “Impossible to Ignore: Create Memorable Content to Influence Decisions.” She also teaches at Stanford University and speaks frequently to conference and corporate audiences around the world.
“We are excited to join Corporate Visions. It’s an opportunity to bring our unique research-backed approach to content design to a much larger business-to-business audience,” said Dr. Simon. “Both companies find it deeply satisfying to provide distinct storytelling content and delivery skills based on actual evidence—versus presentations built on flawed opinions, so-called best practices, or conscious self-appraisals.”
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The Memzy Methodology™ (Memory, Emotion, Motivation) for persuasive presentations will give Corporate Visions expanded content development and skills training courses, particularly for the growing number of online sales meetings versus face-to-face, where PowerPoint is the presentation tool of choice. This includes unique, proprietary intellectual property and concepts such as “Attention Triggers,” “Memory Magnets,” and “Decision Drivers” that have been tested and proven to get your audience to pay attention, remember and act on your messages.
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