Banner Before Header
Browsing Tag

Corporate Visions

Corporate Visions Expands Visual Storytelling Capabilities by Acquiring Neuroscience-backed Persuasive Presentation Company Memzy

Company known for science-backed whiteboard storytelling adds science-backed presentation content development and training capabilities Corporate Visions, the leading marketing and sales messaging, content, and skills training company has acquired Memzy, a company specializing in designing memorable, neuroscience-backed communications and presentation content. "Decision science-backed visual storytelling has been part of our consulting and training for many years, most notably through our research in the area of…

MindTickle Announces Partnership with Corporate Visions to Enhance Virtual Sales Training

“Virtual Better Than Live” Initiative Seeks to Maximize Time in the Field While Also Improving the Impact of Training on Business Results MindTickle, the leader in sales readiness and enablement technology, announced a partnership with Corporate Visions, the leading marketing and sales messaging and skills training company, to better prepare sales teams for conversations that acquire customers and expand their businesses. As organizations seek to maximize revenue and drive brand affinity, they’re looking to better enable…

Change Your Marketing and Sales Success by Changing One Little Word

New Study Highlights the Power of "You- Vs. We" -Phrasing in Your Messaging Replacing the word "we" with the word "you" in your marketing and sales messaging may create a double-digit improvement in key responses, according to a new simulation-based study performed by Corporate Visions, in collaboration with professor Nick Lee from the Warwick School of Business. In prospecting emails, using the word "you" instead of "we" increased respondents feeling "personally responsible for solving the problem" by 21 percent. And,…

New Corporate Visions Research Reveals Most Effective Message for Upselling Existing Customers

The Winning Message, as Validated by the Corporate Visions Research, Was a Combination of Emotional "Why Change?" Messaging With "Why Stay?" Relationship Reinforcement Content In collaboration with Dr. Nick Lee, a professor at the Warwick Business School, Corporate Visions has published a new study revealing a tested and proven messaging framework for delivering the most effective upsell message to existing customers. The study—covering what study authors dubbed the "Why Evolve?" situation—was done in partnership with the…