Pixelworks and YOUKU Announce Agreement to Bring High-Quality HDR Video Ecosystem to Mobile Devices in China

Pixelworks Truecut Platform Enables YOUKU to Create and Stream Optimized HDR Video to Compatible Mobile Devices, Maintaining Content’s Original Creative Intent

Pixelworks, Inc. , a leading provider of advanced visual processing solutions, and YOUKU announced a multi-year marketing and license agreement to jointly advance the ecosystem for HDR (High Dynamic Range) format video on mobile devices in China.

Under the agreement, YOUKU will utilize the Pixelworks TrueCut platform to remaster existing titles in HDR and also create new titles for its growing subscriber base of over 500 million users. In addition to qualifying a substantial number of existing mobile devices, Pixelworks will provide TrueCut certification solutions to mobile OEMs for new devices, enabling advanced HDR-quality video streaming of YOUKU content and a superior viewing experience for users on compatible mobile devices.

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“To bring our customers the best quality video content, inclusively, has always been the most important mission of YOUKU. Our online video business is built on a complete, customized content production and end-consuming platform. YOUKU is committed to delivering content that portrays the original artistic intent, and we believe that high-quality HDR is one of the important ways for our users to experience video storytelling. We are very happy cooperating with Pixelworks’ TrueCut platform, and because of this great technology, together we will bring wonderful improvements to the whole industry,” said Alibaba Vice President and YOUKU COO, Zhuang Zhuoran (Nantian).

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“YOUKU’s attention to delivering the highest video quality and to maintaining content creators’ original intent demonstrates why they are a global leader in video media. We look forward to working together to advance a high-quality HDR ecosystem in China that is defined by excellence and a consistently superior user experience,” said Richard Miller, EVP Technology at Pixelworks.

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