World’s First AR, VR & MR Marketing Conference Announces Speakers and Agenda

Mixed Reality Marketing Summit takes place on Nov. 5 in New York City

Mixed Reality Marketing Summit, the world’s first AR, VR, MR conference completely focused on educating marketers, entrepreneurs and business owners on how to successfully enter the augmented reality and virtual reality space, will take place at the PlayStation Theater in New York City Nov. 5th. The groundbreaking, one-day summit will equip marketers on how to successfully enter the immersive space or continue experimenting with AR, VR or MR in their marketing mix.

“Augmented reality and virtual reality will present new challenges and opportunities for marketers. Now is the time for marketers to get educated on these immersive technologies and prepare themselves and the brands they represent for the next computing platform,” said Manny Ruiz, partner at Mixed Reality Ventures, the holding company for Mixed Reality Marketing Summit.

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The expert line-up includes:

— Keynote speaker: Kaitlin McGirl, Snap’s Head of Creative Strategy East Coast
— Hollywood director of “Lawnmower Man” & “Virtuosity” Brett Leonard
— Nonny de la Peña, the Godmother of VR, world renowned pioneer of AR/VR and CEO of Emblematic Group
— Niantic’s former lead creative for Pokemon Go! John Zuur Platten
— Dorothy Dowling, CMO, Best Western Hotels & Resorts and an early adopter of AR marketing strategies
— HP’s Global Head of Virtual Reality for Location Based Entertainment, Joanna Popper
— Former Cooking Channel Star & immersive entrepreneur, Gabriele Corcos
Chris Bobotis, Director of Immersive at Adobe
— Arun Batra, General Manager, Digital Operations at Wayfair
— Charlie Fink, AR/VR consultant, Forbes columnist, speaker, and author
— Tim Greenberg, Chief Community Officer at the World Surf League
— Resh Sidhu, England’s Queen of VR and Creative Director at AKQA
— Chris Barbour, Facebook, AR Camera & Content Creation Partnerships Lead
— Cathy Hackl & Samantha G Wolfe, co-authors of the 1st VR & AR marketing book: Marketing New Realities
— Stewart Rogers, Director of Marketing Technology at VentureBeat
— VR/AR Association Founder and CMO of Quantum Capture, Nathan Pettijohn
— And many more speakers to be announced

The Mixed Reality Marketing Summit provides marketers with necessary tools to succeed in a new and evolving medium. Content include keynotes and panel discussions, brand and agency roundtables on how to develop immersive marketing strategies, best practices, measuring success, and much more.

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The agenda includes:

— Why Mixed Reality is Now Truly Ready for Primetime
— The Power of Play & The Rise of Camera Marketing (Snap)
— Creating Content in the New Era of Mixed Reality Marketing
— Start with Strategy: Planning Your Brand’s Road Map for Mixed Reality Marketing
— From eCommerce to XR Commerce
— Looking at AR From a Social Lens
— Thinking Outside the Headset: The Next Generation of Mixed Reality Marketing
— From ROI to Return on Engagement: The Evolving Metrics of Mixed Reality
— The Next Wave of Experiential Marketing

Other Mixed Reality Marketing Summit partners include the VR/AR Association, Media Village, Hype, VR Voice, PRODU, and Exma.

This event is for entrepreneurs, CMOs, agency managers/owners, educators and any professional in the marketing, digital, communications, advertising and public relations industries, who are interested in learning from some of the world’s leading VR/AR marketing leaders and want to future-proof their careers for the coming revolution in mixed, augmented and virtual reality marketing.

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