Keith Sedlak Joins Harte Hanks as Senior Vice President of Sales for Marketing Services

Brings Deep Expertise in Marketing Solutions, Business Development and Client Relations

Harte Hanks announced that Keith Sedlak will join the Company as Senior Vice President of Sales for Marketing Services. In this role, Mr. Sedlak will draw on his significant background in marketing solutions, business development and client relations to help advance Harte Hanks’ strategy and bring the Company’s innovative approach to a broad range of clients and industries.

Most recently, Mr. Sedlak served as Senior Vice President for business development at The Engine Group, a New York-based marketing firm. Mr. Sedlak has worked with multiple Fortune 1000 companies across a variety of industries, including CPG, Automotive, Retail, Healthcare, Financial Services, Management Consulting, Travel and Technology. He brings deep experience developing data-driven solutions across all media channels and marketing technology platforms.

Also Read: Clari Names Cornelius Willis as Chief Marketing Officer

Mr. Sedlak, who will be based in New York City, will report to Martin Reidy, Member of the Harte Hanks Board of Directors and the Office of the CEO. The Company also announced that Chief Marketing Officer Frank Grillo has resigned effective September 17.

“We are excited to welcome Keith, whose proven track record of success and client service will be invaluable as we enter a new and exciting period for our Company,” said Mr. Reidy. “With a technology-focused, data-driven approach, Keith is ideally suited to lead growth in Marketing Services and to collaborate with the leaders of Harte Hanks’ other practice areas.”

Also Read: Forbes Names Hootsuite Among ‘Best and Brightest’ Private Cloud Companies in Cloud 100

“This appointment is an important step as we continue to bring in top talent to Harte Hanks and focus on driving growth and financial performance,” said Jack Griffin, Member of the Board of Directors and Chairman of the Office of the CEO. “We are excited about the opportunities in the marketing services space, including potential M&A activity, as we seek to accelerate growth and improve profitability. Keith’s background in these areas provides Harte Hanks a significant advantage moving forward.”

Recommended Read: Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning