Microsoft and the Walt Disney Studios to Develop ‘Scene-To-Screen’ Content Workflows

Microsoft Corp. and The Walt Disney Studios announced a five-year innovation partnership to pilot new ways to create, produce and distribute content on the Microsoft Azure cloud platform. Through The Walt Disney Studios’ StudioLAB, a technology hub designed to create and advance the future of storytelling with cutting-edge tools and methods, the companies will deliver cloud-based solutions to help accelerate innovation at The Walt Disney Studios for production and postproduction processes, or from “scene to screen.”

“The cloud has reached a tipping point for the media industry, and it’s not surprising that The Walt Disney Studios, which has its heritage based on a passion for innovation and technology, is at the forefront of this transformation,” said Kate Johnson, president of Microsoft US. “The combination of Azure’s hyperscale capacity, global distribution, and industry-leading storage and networking capabilities with Disney’s strong history of industry leadership unlocks new opportunity in the media and entertainment space and will power new ways to drive content and creativity at scale. With Azure as the platform cloud for content, we’re excited to work with the team at StudioLAB to continue to drive innovation across Disney’s broad portfolio of studios.”

Marketing Technology News: BTI Studios And IYUNO Media Group Merge To Create A New Global Leader In Content Localization

“By moving many of our production and postproduction workflows to the cloud, we’re optimistic that we can create content more quickly and efficiently around the world,” said Jamie Voris, CTO, The Walt Disney Studios. “Through this innovation partnership with Microsoft, we’re able to streamline many of our processes so our talented filmmakers can focus on what they do best.”

Microsoft and Disney — working closely with leading global media technology provider Avid — are already demonstrating that the kinds of demanding, high-performance workflows the media and entertainment industry requires can be deployed and operated with the security offered by the cloud, while unlocking substantial new benefits and efficiencies and enabling production teams to rethink the way they get their work done.

Marketing Technology News: Yotpo Unveils Atlas, the New Foundation for eCommerce Marketing Experiences

Building on Microsoft’s strategic cloud alliance with Avid, the companies have already produced several essential media workflows running in the cloud today, including collaborative editing, content archiving, active backup and production continuity. Bringing these complex workflows into production using Avid solutions such as the Avid MediaCentral^® platform, MediaCentral | Cloud UX™, Avid NEXIS^® | Cloud storage and Avid Media Composer^® — all running natively on Azure — will provide the foundation for helping transform content creation and content management to overcome today’s operational pressures, as well as pave the way for ongoing innovation.

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

Marketing Technology News: For the First Time 3.4 Billion Social Media Users Globally Can Now Earn Income from Their Videos, Photos and Comments with TippyTV