Pimcore Launches Data Hub To Strengthen Content-As-A-Service Capabilities For Enhanced Data Delivery and Consumption

The New Open-Source Tool Enables Organizations to Transform Data Connectivity and Centralize Data Governance for Multiple Input and Output Channels

Pimcore, the leading open-source platform for data and customer experience management, has released Pimcore Data Hub to provide organizations with enhanced technology to create fast, scalable apps without multiple steps. The new feature will enable organizations to centrally manage product and web content data, and translate it into neutral formats to be used across multiple channels for a consistent and unified customer experience.

“Data Hub makes Pimcore the most progressive open-source digital experience platform in the market,” said Dietmar Rietsch, CEO of Pimcore. “With our centrally stored content data and advanced APIs, we’re able to disrupt the content management experience for our clients. What once would be an arduous and time consuming process of deriving insights from disparate data sets to inform a unique, front-end customer experience, is now simplified and streamlined. That helps organizations drive revenue faster.”

Pimcore Data Hub will become the main platform for data delivery and consumption in Pimcore. It’s based on Pimcore APIs, so it’s easy to connect with eCommerce software and SaaS applications no matter the industry standard, proprietary or legacy formats. It’s easily compatible with React, Angular, and other Javascript frameworks. Specifically, the new tools gives users the ability to:

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Integrate different input and output channel technologies in a simple and easy-to-configure user interface
Import and export data from and into Pimcore in different formats
Access automated, reusable data pipelines for scale and efficiency

Given Pimcore is currently the only open-source digital experience platform, Data Hub will make content-as-a-service offerings more accessible across the enterprise as organizations continue to work across diverse sets of content data. As Data Hub is iterated on, it will be made compatible with recurring CSV and Microsoft Excel flat file imports and exports.

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Data Hub leverages GraphQL, a query language for APIs that works to fulfill asks with existing data. It then provides a straightforward and complete description of that data to an API endpoint, which delivers an easy to understand content experience. Ultimately, the use of GraphQL helps create fast, stable, and reliable apps. The combination of GraphQL and the Pimcore solution allows customers to leverage content data across a multitude of formats from a single backend to truly enable a headless content experience. The headless experience gives organizations the ability to leverage next-level content data insights, and quickly adapt experiences based on feedback and performance.

“The data management space is changing rapidly as customers demand flexible, fast and unique content experiences,” said Shashin Shah, co-CEO at Pimcore. “Other experience management providers are incredibly rigid and lack an effective way to provide these experiences. Data Hub is filling this gap and doing so in an open-source environment, which will give providers like SAP and Adobe a run for their money.”

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