SiteSpect Named in 2022 Gartner Magic Quadrant for Personalization Engines

Latest report marks company’s second consecutive year as player in personalization space

SiteSpect announced that the company has been named a Niche Player in the 2022 Gartner Magic Quadrant for Personalization Engines report. According to Gartner, “Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases:

• Marketing: Delivering the right message to the right audience and in the right context to maximize marketing and advertising performance.
• Digital Commerce: Tailoring content, offers, recommendations, and experiences across digital sales channels.
• Service and support: Using customer insight, journey context, and user feedback to customize online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.”

Marketing Technology News: Tally Technology Set to Drive Fan Engagement at I-Tech Cup Clash Between AS Roma and Tottenham…

SiteSpect’s VP of Product Management, Paul Bernier, says “We believe our platform performed well in all three use cases, and especially for marketing. We’re proud to be considered a Niche Player in the personalization space.”

SiteSpect’s personalization platform allows you to offer the right experience to the right user at the right time through AI-powered contextual and behavioral targeting.

Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia