Syndigo and Productsup, two global leaders in PXM, announced a strategic partnership designed to enhance global product experience management. By leveraging both companies’ extensive connectivity across international markets, combined with Syndigo’s AI-native platform, the collaboration enables brands and retailers to distribute enriched product content across global advertising channels such as Google, Meta, TikTok, shopping platforms, and marketplaces, ultimately creating new revenue streams and accelerating growth.

“This partnership is a major step forward in enabling brands and retailers to scale efficiently across global markets,” said Tarun Chandrasekhar, Syndigo President and Chief Product Officer. “By combining Syndigo’s AI-native platform with Productsup’s extensive commerce network, we’re eliminating friction in product content distribution—helping businesses accelerate time-to-market and drive growth seamlessly.”

Marketing Technology News: MarTech Interview with Tejas Manohar, Co-CEO @ Hightouch

“With this collaboration, our joint customers can now manage the entire commerce funnel more effectively—leveraging high-quality product data to improve ad performance, enhance product detail pages, and increase conversions across multiple channels,” he added.

Key Highlights of the Partnership:

1. Expanded Reach in EMEA: Syndigo customers can now seamlessly access Productsup’s extensive global commerce network, enabling product content syndication across major platforms, such as Google Manufacturer Center, bol.com, and Kaufland Marketplace throughout Europe, the Middle East, and Africa.
2. Expanded Reach in North America: Productsup customers gain access to Syndigo’s industry-leading syndication network in North America, connecting them to over 1,000 major retailers, including eight of the top 10 global retailers.
3. Future Growth in APAC: Both companies plan to extend their combined reach to the Asia-Pacific region and collaborate on advanced integrations and innovations for future rollout.

Marketing Technology News: Leveraging Martech and Marketing Automation for Brand Consistency and Content Quality

A Unified Approach to PXM Excellence

The new alliance allows these two industry leaders to equip B2C and B2B businesses to navigate the complexities of industry standards, country-specific regulations, and channel-specific requirements—ensuring faster time-to-market and optimized campaign performance.

“At the end of the day, all we want is to make our customers’ lives easier and help their brands be more successful,” said Productsup Chief Innovation Officer Marcel Hollerbach. “This partnership opens up new opportunities for brands and retailers to reach millions of potential buyers without straining their operations. They unlock new growth opportunities, while maintaining complete control over their product content.”