Union Bolsters Digital Capabilities to Address Rise in Client Demands for More Integrated Solutions
Vector Media Group, an award-winning digital agency that provides brands with breakthrough strategy, development, design, and marketing solutions, announced that it acquired Happy Cog, a renowned content strategy, web design, and development studio for an undisclosed amount. As a combined entity, the agency will provide brands with more integrated digital strategies and marketing capabilities from skilled and experienced professionals who understand how to leverage industry-leading technology to drive business results, as brands increasingly seek out digital partners who can provide comprehensive solutions.
“Happy Cog’s rich legacy in the design and development community strategically aligns with ours,” said Matt Weinberg, co-founder and partner, Vector Media Group. “By combining our award-winning talent, and work with the world’s most notable brands, we are extending our capabilities while continuing to challenge ourselves to create engagement opportunities beyond anything we’ve ever imagined.”
Happy Cog brings sound expertise in web development and design that will not only compliment the Vector Media Group Team, but benefit clients who are looking to break through with digital strategies that are focused on driving business results regardless of the platform, technology or channel.
“Combining our unique talents with the significant expertise and capabilities Vector Media Group offers, now provides us with the depth and scale we’ve been longing for. We’re confident that with Vector Media Group’s solid track record for helping clients scale their business — combined with our track record as a pioneer in user-centered design and thought leadership —will collectively enable us to set a new bar for our clients and the industry,” said Greg Hoy, Principal, Happy Cog.
Building on the strong momentum that Vector Media Group has had including multiple development and marketing projects for Google, a multi-channel build of &pizza’s guest-facing and back of house systems, a complete redesign to merge two world famous law firms into BCLP, the replatforming of Zagat.com and record-breaking traffic and conversion results for Lonza, the company is looking forward to further expanding its capabilities by offering interactive agency services and solutions that continue to help brands solve their business challenges.