Industry-leading PRIZM segments now available to advertisers for advanced audience targeting
Environics Analytics (EA) today announced that it has partnered with The Trade Desk to expand its offering of data-driven insights tools in the digital ecosystem. Recognizing that advertisers are seeking to leverage data for precise campaign execution, EA has made PRIZM—the country’s leading segmentation system—available for audience driven campaigns via the largest independent demand side platform, The Trade Desk. Additional data from EA will be added to The Trade Desk in the coming weeks.
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EA clients who want to reach relevant audiences through multiple channels, including programmatic, mobile, digital out of home, broadcast, connected TV and more, can now use their data-driven insights when activating custom audiences across multiple channels. This means using their custom segments, rich personas and media mix analysis to execute campaigns, reaching PRIZM-defined audiences.
“Our clients have told us that they want to use the insights they develop using our tools and services seamlessly and accurately across all media channels, including digital,” states Environics Analytics’ founder and president, Jan Kestle. “We are excited to be partnering with The Trade Desk to help our users leverage the great work they do with us to execute their campaigns in a targeted, impactful manner.”
“Our clients have made it clear that they want access to Environics Analytics’ and PRIZM-based data sets, which is why we’re so excited to incorporate PRIZM into our platform,” said Tina Barnes, GM of Canada at The Trade Desk. “Digital advertisers are becoming much savvier in executing their media campaigns, and adding PRIZM-based audiences takes campaigns that much further. We look forward to adding even more of EA’s rich demographic, media, financial and behavioural data to power programmatic campaigns in the near future.”
The Trade Desk joins EA’s growing list of Canadian partners that enable data-driven execution in the omni-channel based on EA’s extensive third-party data. From direct mail and digital out-of-home to TV and programmatic, EA data helps advertisers reach the right audiences with the right messages using the right media.
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