Browsing Tag

digital advertising campaigns

Marketing 360® Releases Case Study on the Power of Data-Driven Ads for Small Businesses

For small business owners, every dollar invested in digital advertising campaigns is taking a leap of faith, and that's why it's so important that those leaps of faith pay off. With the right tools and experts behind you, a good campaign can make a huge impact, and that's exactly what happened for a local dance studio with the help of Marketing 360. Marketing Technology News: Driving Human Excellence in Marketing, Sales and All of Tech With the help of their Marketing 360 success manager and using data to drive the…

AcuityAds Announces Integration With Amazon Publisher Services

AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced an integration with Amazon Publisher Services (APS). Through the integration with APS's Transparent Ad Marketplace, advertisers that leverage AcuityAds' technology, including the advertising automation platform, illumin, will gain direct access to high quality inventory including premium publishers from a variety of verticals on…

AcuityAds Provides Q1 2021 Update On The Adoption Of Its Advertising Automation Platform, illumin

New platform revenue grows over 75% sequentially to approximately $2.7 million with further strong sequential growth expected throughout 2021 AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, provided an update today on the recent performance of its new advertising automation technology, illumin. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen…

Environics Analytics Partners with The Trade Desk for Enhanced Digital Advertising Campaigns

Industry-leading PRIZM segments now available to advertisers for advanced audience targeting Environics Analytics (EA) today announced that it has partnered with The Trade Desk to expand its offering of data-driven insights tools in the digital ecosystem. Recognizing that advertisers are seeking to leverage data for precise campaign execution, EA has made PRIZM—the country’s leading segmentation system—available for audience driven campaigns via the largest independent demand side platform, The Trade Desk. Additional…

AcuityAds Partners With Digiday to Release in-Depth Industry Whitepaper, “Brands Need Advertising Automation to Control the Consumer…

Leveraging Advertising Automation Can Lead to Increased Return on Advertising Investment AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, released an industry whitepaper, "Brands Need Advertising Automation to Control the Consumer Journey," in partnership with Digiday, a media company and community for digital media, marketing and advertising professionals. As the creators of illumin™,…

Metadata.io Continues to Advance AI-Powered Marketing Operations to Drive Unprecedented Digital Marketing Results

New Integrations, Enhanced Usability and Expanded Visibility Improve Metadata's Focus on End-To-End Automation of Marketing Operations Metadata.io, the AI-powered marketing operations platform, announced new capabilities for B2B marketers who want to automatically execute digital advertising campaigns to gain predictable lead flow. New targeting, optimization and multivariate experimentation support are improved through better retargeting, integration, UX, data capture and analytics. "Metadata.io aims to deliver…

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

 Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize  A new study by Advertiser Perceptions and Origami Logic has found that the majority of advertisers report that the difficulty of measuring and optimizing cross-channel digital advertising campaigns presents a significant barrier to creating efficient media plans. The survey, which collected responses from 156 US-based advertising decision makers, also found that the…