HRC Realty Launches Adwerx Automated Advertising

Adwerx, the leading provider of localized digital advertising for over 200,000 enterprises has launched online listing and retargeting advertisements for HRC Realty, composed of Coldwell Banker Professionals, CENTURY 21 Sakmar & Associates, and CENTURY 21 Town & Country. This new advertising will provide all of their agents with a solution to build their brands and market their properties to consumers who are spending time online.

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With this new service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites including CNN and ESPN, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, and a link to the listing, and are easily customizable. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brand and maximize the visibility of each listing.

The Adwerx platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited.

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“Our top priority is to give our agents a leg up in their local market,” said Chris Hendrix, President at HRC Realty. “By investing in digital advertising and marketing on their behalf, our agents can focus on acquiring and selling more listings and serving their clients, so it’s a win for everyone.”

Adwerx launched its automated service in 2017 and has seen rapid adoption with many of the country’s largest and most forward-thinking brokerages. The platform makes digital advertising easily accessible and effective for companies by providing producers with ads that are targeted by browsing behavior and geography, giving clients confidence in knowing their homes are receiving exposure beyond traditional listing sites – ultimately boosting the productivity of top performers.

Agents directly benefit when their firms provide this technology, winning 35% more listings compared to agents who don’t have automation provided by their brokerage.

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