Today MNTN, the fastest-growing platform in Connected TV, announced Joanne Bradford has joined the company as Chief Growth Officer. Bradford was most recently the President of Honey, an e-commerce platform acquired by PayPal for $4 billion, and was previously Chief Operating Officer and Chief Marketing Officer at SoFi, which went public in one of fintech’s largest IPO’s.
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Bradford, who also has held leadership roles at Pinterest, Yahoo, and Microsoft, will be managing MNTN’s growth as its self-serve performance marketing technology helps expand the Connected TV marketplace to marketers of all sizes.
“Joanne’s intelligence, vision, passion and kindness are a perfect match for the company we’re building” -Ryan Reynolds
MNTN’s Chief Creative Officer Ryan Reynolds, whose award-winning creative agency Maximum Effort Marketing was recently acquired by MNTN, commented, “Joanne is the real deal. Within two minutes of meeting her, I knew she was exactly the right person to help us champion making TV ads as simple and accessible as search and social. Her intelligence, vision, passion and kindness are a perfect match for the company we’re building at MNTN. We’re lucky to have her.”
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CEO of MNTN Mark Douglas stated, “I’ve known Joanne for years and watched with awe as she helped already fast-growing companies like Honey, SoFi and Pinterest find another gear. Connected TV will revolutionize the media industry and open up incredible new creative opportunities and with Joanne leading MNTN’s growth, we think we’re well-positioned to help lead that revolution.”
Bradford said, “Connected TV is now open to every marketer in the world within minutes. MNTN makes buying streaming TV ads as simple as Zoom while delivering the measurement performance marketers have come to expect. Contrary to reports of its demise, TV is alive and well and growing.”
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