Hirings reflect Captify’s commitment to global growth and building upon its leading market position delivering relevant audiences powered by search intent

Captify, the leading Search Intelligence Platform for the open web, today announced the appointments of James Jones as Chief Marketing Officer and John Piontkowski as President, North America, to the company’s executive leadership team. Based in London, Jones will report directly to Mike Welch, CEO, while Piontkowski will be based in New York and report directly to Jack Bamberger, Chief Revenue Officer

“We’ve seen tremendous momentum for our programmatic offering this year, scaling the number of campaigns running with our consumer intent data across all forms of digital media,” said Welch. “As we look forward to 2024, and say goodbye to third-party cookies, the expertise and experience James and John bring to Captify will be critical to driving continued growth of our cookieless, contextual solutions.”

As Chief Marketing Officer, Jones will be focused on expanding Captify’s position as the largest independent processor of search data outside of the walled gardens, powering full-funnel, programmatic media, and providing real-time insights for superior marketing performance. Jones is a leader with nearly 20 years of experience in B2B technology marketing across multiple sectors, including close to a decade in adtech. He has served in a number of marketing leadership roles at IMPACT+ and Xandr where he helped shape the businesses’ strategies and supported expansions into international markets. Throughout his career, Jones has worked at various companies–both small and large– helping build their brands and drive global growth.

“I couldn’t be more excited to join Captify and lead such a talented team of marketers as the company enters the next stage of its evolution,” said Jones. “I’ve long been familiar with the Captify business as a partner and always loved the differentiated way the company has taken the brand to market. Captify has a great culture of innovation, and I’m looking forward to working with the team as the business and our industry continue to evolve.”

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Bringing over 30 years of experience in sales, sales management and executive leadership in the technology and digital media space, as President of North America, Piontkowski will lead North American business growth across top clients and prospects, from strategy to activation. Before Captify, he served as Chief Revenue Officer at Edgecast, a subsidiary of Yahoo! Inc., where he was responsible for leading a global sales, channel partnerships, and solutions engineering team. Piontkowski was part of the executive team that assisted Apollo with the sale of the division to Limelight Networks. At the newly formed company, Edgio, he was the General Manager for the global streaming platform business. For over 6 years, Piontkowski held various leadership roles at Yahoo! Inc., Oath, and Verizon Media running advertising teams. Prior to this, he spent almost 14 years at Microsoft where he began in their enterprise software business and moved into their advertising organization where he was the General Manager for the East Region sales and service organization.

“As the largest curator of search data outside of the walled gardens, Captify is well-positioned to help marketers succeed with audience targeting in the coming post-cookie ad landscape,” said Piontkowski. “I’m excited to be joining the company at such a pivotal time for the industry and look forward to leading our North American team to capitalize on this moment.”

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