TruArc Partners, a private equity firm focused on the middle-market, announced that it has joined forces with Lamark Media, a full-service integrated digital marketing company.

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“Lamark’s strong management team along with their deep relationships with such a diverse range of customers positions the company for ongoing success. We look forward to partnering with Bryan and the Lamark leadership team to advance their strategy and propel the company forward.”

The newly formed partnership will provide Lamark Media with strategic support and significant capital resources to advance the company’s growth strategy. This includes increased investment in people, capabilities, and technology, as well as the continued strategic acquisition of complementary businesses that augment and expand Lamark Media’s existing skill sets. This represents a continuation of Lamark’s long-term growth plan that started with previous private equity funding in 2018, which is now accelerated with TruArc Partners, to ensure that Lamark remains at the forefront of digital innovation for its’ clients and employees. Lamark’s foundational business practice, including the current executive and leadership teams, will remain unchanged and excited for the future.

“We are excited to work with TruArc Partners to help accelerate our growth, expand our capabilities and continue to grow our team, remaining focused on achieving positive results for our clients,” said Bryan Shetsky, Founder and CEO Lamark Media. “Lamark and TruArc share a unified vision, and they have the resources, expertise and collaborative mindset to be a great partner for us in the next phase of our business’s evolution.”

Lamark Media offers integrated marketing solutions, with specialization in ecommerce, lead generation and digital customer acquisition strategy. Lamark’s clients range from emerging brands to Fortune 500 companies for both consumer and business-to-business initiatives. Lamark has built a unique and comprehensive approach to achieving business growth for its clients, leveraging its significant experience across service channels, end markets and business models with an agnostic approach. Lamark also has top-level relationships with key media partners including Google, Facebook, Snapchat, Bing and Trade Desk, as well as other emerging digital platforms.

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“The fragmented nature of the digital marketing industry makes it ripe for transformational growth,” said Alan Mantel, Co-Managing Partner, TruArc Partners. “Lamark’s strong management team along with their deep relationships with such a diverse range of customers positions the company for ongoing success. We look forward to partnering with Bryan and the Lamark leadership team to advance their strategy and propel the company forward.”

TruArc supports transformational growth through active strategic and operational management, partnering with dedicated senior executives and strong management teams. Tech-enabled business services is a core area of focus for the firm, including digital marketing, given its growing importance to the overall economy. Digital marketing and advertising are benefitting from the ongoing shift away from traditional marketing strategies towards omni-channel digital marketing. Small-to-medium size companies through large, mature brands benefit from the scalable expertise and execution that Lamark Media provides.

“Lamark is a thought leader and positioned to deliver on the continued evolution of digital marketing,” said Campbell Langdon, Operating Partner, TruArc Partners. “We look forward to working with the Lamark team to continue to deploy their data-driven analytical approach to more clients and help build additional capabilities.”

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