Freeze Tag, a leading creator of location-based mobile social games, announced today that Barnes Harley-Davidson launched their second year of virtual community engagement events using their Squad Wars: Coast to Coast app (formerly known as Barnes Nation: Game of Barnes). Utilizing Eventzee technology, “Squad Wars” has riders driving to landmarks and businesses throughout Western Canada and the United States.
Marketing Technology News: Detroit-Based Video Creation Platform Brings on New COO
Those interested in participating will first need to download the Squad Wars: Coast to Coast app and create an account. Once that is done, it is recommended to visit the Squad Wars webpage to either create or find a squad to join, before doing so in the app. The new game utilizes underlying Eventzee technology which allows for team play. The challenges will require a majority of squad members to complete them before their points will be counted on the leaderboard. The virtual events, which feature gps, photo, video, and quiz challenges, are expected to end sometime in September.
“Barnes Harley-Davidson has been great to work with as they are constantly pushing the envelope,” said Craig Holland, CEO of Freeze Tag, “Many features they’ve requested have added polish to Eventzee’s functionality.”
There are actually 2 Squad Wars events players can join when competing — the Squad Wars West Coast event and the Squad Wars East Coast event. The West Coast event is run by Barnes Harley-Davidson, while the East Coast event in conjunction with Blackbridge Harley-Davidson. Players can join the event of the dealership they’ve purchased from. The squads that are at the top spots in the leaderboards when the events are over will receive custom squad helmets, custom squad jackets, and an engraved trophy.
“We’ve been looking forward to launching Squad Wars since the day we started working with the Eventzee team,” said Kiran Rancourt, Marketing Manager for Barnes Harley-Davidson. “We’re thrilled to offer motorcycle riders an opportunity to have activities they can enjoy with others who share their passion for riding.”
Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users