Innovation, Quality and Value Highlighted as Key Indicators for the Research
Cheetah Mobile Inc., a leading mobile internet company with strong global vision, announced that the company has been selected as a Top 10 Chinese Global Brand Builder in this year’s BrandZ Top 50 Chinese Global Brand Builders Report, released by WPP and Kantar Millward Brown and in collaboration with Google.
The analysis rated Cheetah Mobile a ‘brand power’ score of 512, placing it No. 10 among 168 Chinese brands across 12 product categories. According to the report, innovation is the number one factor attributing to the growth of Chinese brands and is highest among millennial consumers aged 18–34 years.
“Cheetah Mobile is honored to receive a top 10 spot in this year’s BrandZ Chinese Global Brand Builders Report. We look forward to delivering even more growth and innovation in 2018 through our continued focus on making the world smarter,” said Scarlett Xiao, Senior Vice President of Cheetah Mobile.
The report’s research judged the strength of a brand from the perspective of overseas consumers in markets including the US, France, Germany, Spain, Britain, Australia and Japan. It uses BrandZ data, as well as Google search volumes and Google Surveys, to determine brand equity, with a score calculated by Kantar Millward Brown using an algorithm.
In November last year, Cheetah Mobile Inc. announced that their live streaming service Live.me Inc. had entered into a definitive agreement to raise US$50 million from Bytedance Ltd. as its Series B financing. In addition, Live.me will have priority to provide live streaming services to Bytedance in overseas markets should Bytedance start to integrate live streaming features into its products in these markets.
Recommended Read: Cheetah Mobile Raises US $50 Million from Bytedance for Live.me Inc.