Digital Turbine, Inc., the #1 mobile platform connecting operators and OEMs with mobile advertisers and Razer (1337.HK), the leading global lifestyle brand for gamers, announced a global partnership to bring new app titles to mobile gamers using Razer Cortex Mobile enabled smartphones. Digital Turbine’s Mobile Delivery Platform powers tailored app recommendations that drive greater engagement, and the Razer Cortex Mobile platform delivers enhanced gaming and system performance. Together, the robust solution expands the boundaries of mobile gaming.
With nearly 2.4 billion active mobile gamers worldwide in 2019, this ad-friendly and diverse audience is a very desirable target market segment for not just gaming app developers but a broad segment of advertisers. High-end gamers, like those of Razer devices, are more affluent and brand loyal making them a highly sought-after audience for brands and apps of all kinds.
“We are excited to partner with Razer to power curated app recommendations to users of Razer Cortex Mobile enabled smartphones,” said Matt Tubergen, EVP of Digital Turbine Media. “Razer is a leader in delivering high-end devices that are specially designed for this unique audience. This monetization-friendly mobile gaming segment continues to grow double digits around the world, strategically expanding the markets we serve to a more diverse global market footprint.”
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“Digital Turbine’s platform provides an uninterrupted, and frictionless way for our end users to discover new apps. Mobile gamers are seeking the best way to manage and discover high performance mobile games and that’s why Razer Cortex Mobile is focused on a curated gamer experience,” said Quyen Quach, Senior Director, Mobile Software at Razer. “We have created a unique ecosystem geared towards demanding gamers. We are dedicated to providing our users the best experience on high-quality devices that offer the latest app titles, so our customers stay on the cutting edge. Through this partnership, we can expand app distribution capabilities to serve the breadth of needs of our customers.”
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What is Razer Cortex Mobile
Razer Cortex Mobile is a one-stop Android games client, designed to enhance the mobile gaming experience. The platform recommends new apps, organizes the games already installed on your phone, launching them quickly, and optimizing settings across game titles. Cortex Mobile also rewards gamers for playing games with loyalty points called Razer Silver, which can be exchanged for gamer gear and accessories.
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