Friendable Inc., a mobile technology and marketing company, announces the completion of several rebranding initiatives, including an updated corporate look and a new website for its core business and focus, the Fan Pass livestream platform.

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The new branding sets the foundation for Friendable’s next phase of growth. In coming weeks, the Company will kick off several key growth initiatives, and management anticipates its version 2.0 of the Fan Pass livestream platform will soon be available for download on all devices in both the Apple App and Google Play Stores.

Friendable entered the entertainment and music marketplace in July 2020, and management quickly determined that its Fan Pass platform would become the core of its evolving business strategy. Restrictions during the pandemic increased consumer demand for virtual entertainment, and the Company had the advantage of existing infrastructure and celebrity relationships. These factors enabled Friendable to successfully pivot to “mass market opportunity” in the live music industry as the Fan Pass livestream platform began to gain users and notoriety.

“In the last year, raising awareness of the Fan Pass brand – which launched July 2020 – has been our primary focus. The success of this campaign led to faster-than-expected growth in terms of user sign ups, and we quickly moved to accomplish two ancillary goals: 1. Support the platform through cohesive message, business model and strategy; 2. Adjust the development of version 2.0 to deliver a superior platform to artists and fans,” said Friendable CEO Robert A. Rositano Jr. “Now, clearly communicating who we are and what we do is hugely important as we focus on building a big business in this rapidly growing marketplace and prepare to ramp-up advertising efforts for both artist and fan acquisitions.”

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