FunPlus, a leading independent mobile game developer and publisher, announced it has recruited Michael Tong as Chief Strategy Officer. A long-serving industry board member, strategy expert, and advisor, Michael Tong will lend over 20 years of experience to oversee the company’s rapidly-growing global strategic development and execution.

Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

“For almost ten years Michael Tong has served as a value-adding investor for FunPlus, and has been instrumental in our growth and success”

“For almost ten years Michael Tong has served as a value-adding investor for FunPlus, and has been instrumental in our growth and success,” says Andy Zhong, CEO of FunPlus. “As we continue to develop our corporate strategy, we are certain that Tong will elevate our company’s strategic vision in a permanent role as Chief Strategy Officer, and we are excited to have him join the FunPlus leadership team.

Michael Tong joins the ranks of other industry veterans including Chris Petrovic, Wei Wang and Dianne Schepers as FunPlus continues to build out its global leadership roster. As Chief Strategy Officer, Tong will utilize his experience to lead strategic growth from a global perspective, with a primary focus on the China market, furthering the development and business of FunPlus.

Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero

Over the course of his career, Tong has led Netease’s game business as the Chief Operating Officer, and advised and served as board member for several internet and gaming companies including Koolearn, Qunar.com, and Netease.