Apple Launches “Ultimate Rivals” from Bit Fry Game Studios, an All-New Sports Game Franchise Available Today Exclusively on Apple Arcade

MTS Staff Writer

December 23, 2019

All-Star Athletes From NHL, NBA, NFL, MLB, WNBA and US Women’s National Soccer Team Take to the Ice in “Ultimate Rivals: The Rink”

iPhone showing “Ultimate Rivals: The Rink” — In “Ultimate Rivals: The Rink,” players can choose from more than 50 superstar athletes across different professional sports to compete in two-on-two hockey matches.

Apple today revealed “Ultimate Rivals” from Bit Fry Game Studios, Inc., a new sports game franchise that brings together athletes across hockey, basketball, football, baseball and soccer into a single officially licensed video game, a first in sports and gaming. In “Ultimate Rivals: The Rink,” the first title in the franchise, players choose from more than 50 superstar athletes to compete in exciting two-on-two hockey matches. Players can combine, for instance, Alex Ovechkin and Alex Morgan against De’Aaron Fox and Jose Altuve or Skylar Diggins-Smith and Wayne Gretzky. Different combinations of heroes unlock unique ways to play and win against the AI or other gamers in online multiplayer matches. On the ice, the action is driven by players’ quick reflexes and are brought to life with stylized visuals and immersive sound FX. “Ultimate Rivals: The Rink” launches today on Apple Arcade across iPhone, iPad, Apple TV and Mac and will be followed by an NBA licensed basketball game, “Ultimate Rivals: The Court” in spring 2020.

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Alex Morgan and JuJu Smith-Schuster in “Ultimate Rivals: The Rink” — “Ultimate Rivals: The Rink” from Bit Fry Game Studios, Inc. features Alex Morgan (USWNT) and JuJu Smith-Schuster (NFL) playing hockey.

“We are ripping up the sports video game rule book and re-writing it for a new generation. We’re starting with the gamer first and empowering their imagination to create the ultimate team of athletes across sports, in a way only they can envision,” said Ben Freidlin, CEO and founder of Bit Fry Game Studios, Inc. and the creator of “Ultimate Rivals.”

“With Apple Arcade, we are committed to delivering a curated catalog where every title offers players a new, innovative experience that pushes the boundaries of what a game can be. The ‘Ultimate Rivals’ franchise does just that,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “‘Ultimate Rivals: The Rink’ is a great new addition to Apple Arcade and we are excited for everyone to try it out.”

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“Ultimate Rivals: The Rink” from Bit Fry Game Studios, Inc. features Justin Turner (MLB), Alex Ovechkin (NHL), Wayne Gretzky (NHL), Alex Morgan (USWNT) and Jose Altuve (MLB) playing hockey.

“Ultimate Rivals” gives anyone the ability to play with their favorite athletes in exciting arcade action with smooth, 60-frames-per-second graphics, tight controls, leading-edge visuals and sound design. “Ultimate Rivals” features licensed athletes from the NHL, NBA, NFL Players Association (NFLPA), MLB, WNBA and the US Women’s National Soccer Team Players Association (USWNTPA), as well as retired legends like Wayne Gretzky. Additional athletes will be added over time, ensuring long-term depth in the game. Short-session games with arcade rules increase the accessibility of the game, while delivering deep fun and an experience where the most skilled players have the best chance to win. Players can enjoy online multiplayer matches or single player against AI opponents using touch controls or Bluetooth-connected console controllers.

Wayne Gretzky in “Ultimate Rivals: The Rink” — “Ultimate Rivals: The Rink” from Bit Fry Game Studios, Inc. features Wayne Gretzky (NHL) using the hockey Ultimate Move in the fantasy San Francisco level.

Bit Fry Game Studios, Inc., an independent multi-platform developer and publisher of sports video games, is composed of gaming, as well as entertainment and sports veterans, and is the first studio to combine licenses from all player unions as well as four leagues into a single gaming franchise. Bit Fry has secured groundbreaking licensing agreements with nine major professional sports organizations, including the NHL, NHL Players’ Association (NHLPA), NBA, National Basketball Players Association (NBPA), MLB, MLB Players Association (MLBPA), NFLPA, Women’s National Basketball Players Association (WNBPA), USWNTPA, as well as Wayne Gretzky. The company was founded in 2013 with its first investment coming from former Red Sox owner and vice chairman Les Otten, and now counts among its investors many leading names in sports and gaming, including NBA Commissioner Emeritus David Stern, Xbox co-creator and managing partner of 1UP Ventures Ed Fries, MLB all-star and World Series champion Ryan Howard, private equity fund Dugout Ventures, co-founding partner of March Capital Gregory Milken, Barclays’ head of Equities Trading for the Americas Todd Sandoz, and BITKRAFT Esports Ventures.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.